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Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.

Cruise Woodward Avenue with Autoblog's Dodge Challenger Hellcat

While Autoblog was consumed by coverage of the increasingly important Monterey Car Week last weekend, there was another big even going on. The Woodward Dream Cruise is significantly lighter in terms of news, but there's no denying that it's a far bigger, and far more egalitarian than what the wine-and-cheese crowd experience on the links at Pebble Beach. The Dream Cruise crams tens of thousands of cars and over a million spectators along a four-lane ribbon of asphalt between Ferndale and Pontiac, MI. What's remarkable aren't these numbers, though, so much as the distances they travel. Owners and admirers come from far and wide, across the United States and in some cases across the globe, to take in the spectacle. This year, local radio and television coverage featured fans that traveled from Japan, Australia, and Europe, just to take in the cruise. Of course, we realize that not everyone can make the pilgrimage to Woodward Avenue. With that fact in mind, we decided to bring a bit of the Dream Cruise to Autoblog with a time-lapse video of the cruise route. You can experience the good (a Lamborghini Gallardo, Chevrolet Chevelle, and Oldsmobile Cutlass 442), the bad (the traffic jams), and the ugly (no, your 2003 Ford Focus does not qualify as a classic, get the hell out of the cruiser lanes). So join us, as we turn off 8 Mile Road behind the wheel of our 2015 Dodge Challenger SRT Hellcat and run north, through Ferndale, Pleasant Ridge, Royal Oak, Huntington Woods, Berkley, Bloomfield Township, and Bloomfield Hills, before ending up on Wide Track Drive in Pontiac.

Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...