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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

VLF Force 1 V10 is a rebodied Viper priced like a Lamborghini

It would appear that Henrik Fisker is done with hybrids. His latest project, called the Force 1, packs an oversized V10 engine with no electric assist in sight and all the environmental credentials of a herd of flatulent cattle. Alongside the Karma-based, Corvette-powered Destino, the Force 1 is the second product from VLF Automotive. Fisker has taken partnership in the new firm as chief designer alongside chairman Bob Lutz and CEO Gilbert Villarreal. The company isn't saying explicitly what the Force 1 is based on, but it doesn't take a CSI team to trace its roots back to the Dodge Viper. Never mind that it's being built in Auburn Hills – the same Detroit suburb where Chrysler is headquartered – or that it was jointly developed by Fisker and professional Viper racer and dealer Ben Keating. It also happens to be powered by an 8.4-liter V10, and there aren't many of those kicking around the industry. Instead of the Viper's 645 horsepower and 600 pound-feet of torque, the Force 1's ten-cylinder engine is optimized to deliver 745 hp and 638 lb-ft. That, according to VLF, is enough to send the coupe rocketing to 60 in 3.0 seconds flat, covering the quarter-mile in under 11 seconds on its way to a top speed of 218 miles per hour. The power is transmitted to the Pirelli PZero rubber through a six-speed manual, but VLF says it will fit it with an automatic at the customer's request. Around that massive engine and two-seat cockpit, Fisker designed a new shape that, for better or for worse, looks way more aggressive than the Viper's. The Force 1's proportions are tellingly super-snake, but the curves are replaced by some very angry-looking angles and vents. Its head- and taillights are ultra thin, and the deep-dish, split-four-spoke wheels seem to visually split the difference between the three-spoke wheels on the original Viper and the five-spoke alloys it wears today. If you doubted the Force 1's origins before, the interior ought to give it away, with its wide tunnel and familiar surfaces. Only VLF has refinished it in leather, suede, and Alcantara, all diamond stitched with contrasting thread to help position this as a more luxurious prospect than the Dodge. It even fit between the seatbacks place for two champagne bottles that we hope nobody would consider consuming before trying to handle that much power. Of course, none of this will come cheap.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.