1974 Dodge Charger Se Brougham on 2040-cars

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2013 Dodge Challenger R/T hits the Redline

Dodge has added a bit of spice to its Hemi-powered Challenger for 2013, offering up this new Redline package that makes its official debut at the Chicago Auto Show. The R/T Redline builds on the Rallye Redline kit that was created for the V6 Challenger, and we like how these subtle changes add to the muscle coupe's already classic styling.
In addition to the black chrome 20-inch wheels with red accents, the R/T Redline adds subtle graphics along the beltline. Inside, cars equipped with the six-speed manual transmission get a performance tuned exhaust that allows the engine to send a full 375 horsepower and 410 pound-feet of torque to the rear wheels. (Redline Challengers with the five-speed automatic produce 372 hp and 400 lb-ft.)
The Redline package retails for $1,995 and can be had on both Challenger R/T and R/T Plus models. Scroll down for the full press blast.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

John Schneider's General Lee Dodge Charger up for auction

Over 150 years after it was first adopted, the Confederate flag is disappearing from license plates, state-legislature flagpoles, and even toy cars across the American South. While some are ready to bury those Stars and Bars forever as a symbol of racism and slavery, others will miss them as an emblem of freedom. Regardless of where you stand, the emergence of this particular vehicle on the auction block couldn't have come at a more poignant time. It's a 1969 Dodge Charger, and as you can see it's been done up just like the General Lee from The Dukes of Hazzard. While it may not be one of the cars used in the original television series, it's not without its provenance. The vehicle is the last of four that were customized by John Schneider, the actor who – long after the rebel flag ceases to fly – will forever be remembered for his portrayal of Bo Duke on that timeless television show. It's painted orange, emblazoned with the number 01 on the doors, the words "Bo's General Lee" above each window, and that controversial flag on the roof. It also features signatures and messages inscribed by Schneider, as well as by Sonny Shroyer (who played Deputy Enos Strate on the show), and by sportscaster and former pro basketball player Jalen Rose who once owned the car. It appeared alongside Schneider in commercials and films, and in the pages of the Mopar Collector's Guide. Now it's set to be sold off to the highest bidder this weekend by Invaluable Auctions and Julien's Auctions, where it's expected to fetch between $200,000 and $300,000 – assuming the latest controversies don't hinder its chances.