1972 Dodge Charger on 2040-cars

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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Junkyard Gem: 1988 Dodge Diplomat Salon

Except for the Viper, Prowler, and some Mitsubishi-derived AWD machines, all Chrysler cars went front-wheel-drive starting in the 1990 model year and continued that way until our current century. The last holdout was the Dodge Diplomat (and its Plymouth Gran Fury and Chrysler Fifth Avenue siblings), and these cars were the most common police cruisers in America throughout most of the 1980s and well into the 1990s. You won't see many Diplomats today, but I found this high-luxe civilian Salon version in my local Denver self-service yard. This one was purchased new in Cheyenne, which is just up I-25 from Denver. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Diplomat was one of the automotive protagonists in the classic car-chase scene from the 1990 film, Short Time. Diplomats have figured heavily in many films over the years. I got my first driver's license in 1982, in a Navy town with ruthless Diplomat-equipped traffic-law enforcement, and so my right foot still twitches in the direction of a brake pedal when I see this grille. This one was full of Denver-centric ephemera from the early-to-middle 1990s, layered with the shredded paper and rodent poop that indicates long-term outdoor storage, so I'm guessing that the car's elderly owner stopped driving it 20 years ago and it sat until finally evicted by an angry landlord. These cars weren't known for being particularly quick in stock form. This one has the carbureted 318-cubic-inch V8 (yes, some cars still had carburetors as late as 1988), good for 140 horsepower. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fiendishly seductive! Related Video: