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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Hellcat Widebody delivers Christmas tree at 174 mph

The holidays are here, and so last-minute shoppers are going to be in a serious rush to get all the items they need, especially Christmas shoppers that haven't even put up a tree yet. Those seriously late folks may want to invest in a Challenger Hellcat because apparently they can go an incredible 174 mph with a Christmas tree strapped to the roof. This was discovered by the folks at Hennessey. They got a Hellcat Widebody from Dodge for the little experiment, along with a suction cup mount roof rack from SeaSucker and a real Christmas tree from Lowe's. Then it was off to the Continental Tire test track in Texas to see how fast it could go, which, as mentioned was 174 mph. As you'll see in the video, it takes quite a bit of road to move up from 170 to 174 mph. It's impressive that the tree and roof rack don't seem to budge. And it's all capped off with a huge smokey burnout to the sound of V8 rumble and supercharger whine. It's a fun way to get into the holiday spirit. And we'll look forward to next year when maybe Dodge will give Hennessey a Demon to try out. Related Video:

Dodge Durango SRT vs. Jeep Grand Cherokee SRT | Which should you buy?

Choice is a good thing. And when it comes to high-performance sport utility vehicles, there are more choices today than ever before to tantalize buyers into showrooms. And why not? Americans love SUVs, and, while there's a stronger push to go green now than ever before in the history of internal combustion, there's still a large contingent of buyers who firmly believe in choosing the biggest, baddest, most powerful powerplant. For those buyers, the Dodge Durango SRT and Jeep Grand Cherokee SRT are two of the most potent options. But which one should you buy? They both deliver 475 horsepower and 470 pound-feet of torque to all four wheels through an eight-speed automatic transmission. They both do 0-60 in around 4.4 seconds, and both boast top speed numbers that will handily land you in jail if written on a speeding ticket. Choosing between the two, then, is a bit more nuanced than which is faster. That said, the Jeep is probably a bit quicker at the track than the Dodge. We'd wager than the Grand Cherokee SRT's 5,104-pound curb weight (versus 5,510 for the Durango SRT) and 114.8-inch wheelbase (versus 119.8) will pay small dividends in acceleration, cornering, and braking performance. So, if that's the only category by which you believe these SRT-fettled SUVs should be judged, choose the Jeep. View 17 Photos But let's get real here for a moment. As much fun as it is to wrangle a brutish ute 'round a racetrack – and trust us when we tell you it's a blast – the number of hi-po SUV owners who will ever show up at Bondurant in an SRT-badged 4x4 is probably in the single digits. So, when evaluating which of the two Hemi-powered vehicles is right for you, ultimate lap times are probably of little concern. If you're choosing between these two overpowered players, practicality is probably just as important as performance. And in that category, the Durango SRT comes out on top. For starters, the Dodge is a three-row SUV with six seats, whereas the Jeep is a two-row, five-passenger platform. Fold down the rear bench and there's 84.5 cubic feet of cargo area in the Durango, versus 68.7 in the Grand Cherokee. And if you tow, the Durango SRT's 8,600-pound max rating handily bests that of the Grand Cherokee SRT's 7,200-pound capacity. Ask yourself what's most important: performance or practicality. And then consider the price. The Dodge is nearly $4,000 less expensive than the Jeep.