1969 Dodge Charger R/t Se on 2040-cars

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Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Somebody created a Dodge Challenger SRT Demon droptop

The Dodge Challenger SRT Demon is a vehicle built with one purpose in mind: going fast down a drag strip. Weight is the enemy when it comes to acceleration, and one surefire way to add weight to a car is to make it into a convertible. However, that’s exactly what one Demon owner decided to do to their Challenger. Motor Authority spotted this Plum Crazy Demon convertible conversion for sale online, and the dealer and builder even spilled a few details on the car itself. This particular conversion was done by Droptop Customs, a shop with experience, having previously converted a couple Challengers into convertibles for Shaq in Miami. However, ripping the roof off the 840-horsepower Demon is no small task. ThatÂ’s a ridiculous amount of horsepower to handle for a car that has lost a fair amount of structural rigidity from removing the roof. The Droptop Customs sales manager told MA about the changes that were made to make this build work. To begin, the frame rails were reinforced with 1x2-inch pieces of metal. Then, the shop added diagonally-mounted metal braces underneath to resist twist. Even more structural supports were added to the trunk, front and rear shock towers, and gussets were added to the bottom of each door to keep them from moving. Lastly, the shop boxed the connection of the front rails to the engine cradle. No specifics about weight gain were provided. There is one sad bit of news about this Demon, though. The dealer told MA that itÂ’s currently on consignment, despite being listed for sale on FCA dealership Cape CoralÂ’s website. ItÂ’s priced at an eye-watering $145,995. But the new owner wonÂ’t have to manually put down the top! ThatÂ’s right, itÂ’s powered, and itÂ’s supposed to take about 20 seconds to lower or raise into place while stationary. Somehow, the car has only 172 miles on it, so itÂ’s hardly been used. We have no photos with the top up, so youÂ’ll have to settle for top-down photos for now. It looks like a professional job through and through, and we actually dig the convertible look. Plus, who doesnÂ’t love Plum Crazy? 

Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video: