1968 Charger 6 Cyl Auto, Needs Restoration on 2040-cars

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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

PGA golfer Kevin Na won a '73 Dodge Challenger, gave it to his caddie

PGA Golfer Kevin Na had one of the best Memorial Day weekends on the planet, as he took home more than $1.3 million from winning the Charles Schwab Challenge. But his caddie Kenny Harms' weekend wasn't too far behind. In addition to the monetary purse, Na won a restomodded 1973 Dodge Challenger, which he then immediately gifted to Harms. Plus, as a sponsor of the event, Lexus gave Harms a free one-year lease on a new UX F Sport. In 15 events so far in 2019, 35-year-old Na has three times finished in the top 10, but his victory at the Charles Schwab Challenge at Colonial Country Club in Texas was his first tournament win of the year. Na, who has been a pro since 2001, was awarded a restored '73 Challenger as part of his winnings. His caddie had been ogling the ride all week, and even predicted the car would be his: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As soon as Na won the tournament, turned to Harms and yelled, "that's your car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. After the event, Na joked that he wasn't sure how Harms convinced him to give the car away. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a PGA.com report, Harms had told Na he wanted the car, which commemorates the year Charles Schwab was founded, when they heard about the prize months before. Coincidentally, Harms first car was a crummy 1973 Chevrolet Camaro. Steve Strope and his Cali-based shop Pure Vision handled the Challenger customization. Aside from the suggestion of blue paint, Schwab let Strope work his magic. He took the car down to the bare metal before building it back up as an impressive restomod. Because Dodge started downgrading power in the '73 Challengers, Strope swapped in a modern 6.4-liter Hemi crate motor that's rated at 485 horsepower. Several other special touches were added, including tartan interior accents that nod to the famous tartan jacket that is awarded to the tournament's winner. The video above details some of the work. Something tells us the Lexus UX might get a little more use but a little less love than the Challenger. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Dodge Coupe Classics lexus ux PGA

Barracuda's Dodge branding no biggie, but what about engines?

Rumors about a revival of the Barracuda nameplate have been circulating for years now, though which brand it might fall under has been a bit of a mystery. Initial speculation had the car labeled an SRT product, but that acronym has since returned to its former role as a sub-brand for top-performance Mopars. Thanks to leaks from a recent FCA dealership event, we know the Barracuda is back on the table but will be sold under the Dodge umbrella, a move that has been generating a bit of ire from Pentastar fanatics, as the car was originally part of the defunct Plymouth brand. Given what's known about the new model, however, the badge is the least of my concerns about the new car. Let's start with the re-branding itself. This isn't the first time Chrysler has shuffled models around to different brands. The current-generation Viper spent two years as the flagship model under the SRT banner, only to return to Dodge for 2015 when SRT resumed its former role as a sub-brand. Years ago, the Neon was sold as a Plymouth, a Dodge, and a Chrysler model, depending on where you shopped for one. When Plymouth ceased to exist, the last few years of Prowler production got Chrysler badges instead. Then there's the new Jeep Renegade, a model whose name was born out of a trim level. The Barracuda might not turn out to be a muscle car in the way we currently define them. Further examples of naming liberties taken throughout automotive history could fill a book, but suffice it to say that these days a model's name has very little to do with the vehicle itself or any legacy it might have. The Barracuda name might be a particularly sacred cow with enthusiasts, but to me, a much bigger concern is the fact that the car might not turn out to be a muscle car in the way we currently define them. News from the Fiat Chrysler dealer briefing earlier this week indicates that when the next Charger debuts it will share its platform with the Barracuda, much the way the Charger and Challenger are twinned now. One difference is that the Barracuda is tipped to be offered as a convertible, while the modern Challenger is tintop-only. The Charger and Barracuda will use the rear-drive platform developed for Alfa Romeo's new Giulia, itself designed as a BMW M3 fighter both from a dimensional and dynamic standpoint; the Barracuda is expected to be slightly smaller than the current Challenger.