1966 Red Dodge Charger on 2040-cars

Auto blog

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

We cruised Woodward in the 2015 Dodge Challenger SRT Hellcat [w/video]

We were definitely rock stars at the 20th edition of the Dream Cruise.
The yell came from somewhere in the crowd: "Hey Hellcat, push it!" We obliged with a jab of the throttle, and the 707 horses of the 2015 Dodge Challenger SRT Hellcat roared to life. It went on like this. All weekend. It's one thing to attend the Woodward Dream Cruise, it's quite another to star in it.

GTC deliveries take Rauh collection up to 79 Vipers [w/video]

How many Vipers is enough? One of the ten-cylinder supercars might be too much machine for most drivers to handle, but not for Wayne and D'Ann Rauh. The Texas couple already own 77 of Dodge's flagship model. And now they've taken delivery of two more. At the Conner Avenue Assembly Plant in Detroit on Friday, the Rauhs received the keys to a pair of Dodge Viper GTCs, customized through the automaker's "1 of 1" customization program. The program allows owners to spec their Viper just the way they want it, with 50 million unique combinations. For their 78th and 79th additions, the Rauhs ordered one decked out in brown with black stripes for Wayne, the other in purple with white for D'Ann, to whom the majority of the collection belongs. Of course, both come equipped with an 8.4-liter V10 driving 645 horsepower and 600 pound-feet of torque to the rear wheels through a six-speed manual transmission. The couple will add the pair to their collection in Arp, TX, a town on the outskirts of Tyler, located between Dallas and Shreveport. The Rauh's garage already includes the last of the previous-generation Vipers decked out in two-tone gold finish. eGarage profiled the couple two years ago when their collection numbered "only" 65, and we have no doubt that number will only continue to grow as long as Dodge keeps building the legendary super-snake. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Texas Dodge Viper Enthusiasts Receive Keys to Two New Customized '1 of 1' Dodge Viper GTC Models, Now Owners of 79 Vipers Total July 24, 2015 , Detroit - Dodge Viper owners Wayne and D'Ann Rauh elevate Viper Nation enthusiasm to a whole new level. On Friday, July 24, the couple visited the Conner Avenue Assembly Plant in Detroit to receive keys to not one, but two new customized "1 of 1" Dodge Viper GTC models, making them proud owners of a total of 79 Dodge Vipers. Through the new Viper "1 of 1" customization program, owners can create their very own one-of-a-kind Snake. No two customers can order the same configuration, including color, in the same model year. With the introduction of matte-finish exterior paint, the 2016 Viper is now offered in more than 50 million unique build configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.