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Question of the Day: Most heinous act of badge engineering?

Wed, Dec 30 2015

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Chrysler's Jefferson North plant builds 5-millionth SUV [w/video]

Thu, 15 Aug 2013

Chrysler's Jefferson North Assembly Plant opened in 1992 for production of the first Jeep Grand Cherokee, but in the subsequent years, the Detroit plant has gone on to produce some of the company's biggest SUVs including the Jeep Commander and Dodge Durango. Earlier this week, the plant produced its five-millionth SUV, which, fittingly, was a Grand Cherokee.
Celebrating the plant's five-millionth unit, the silver 2014 Grand Cherokee was promptly donated to the USO. In addition to this milestone SUV, Chrysler also had a near-perfect 1993-95 ZJ Grand Cherokee on hand for the photo op. Scroll down for the Chrysler press release as well as a video showing some of the speeches from the celebration.

McLaren, Koenigsegg, Toyota, Ford, Dodge and Corvette Lego kits announced for 2021

Tue, May 4 2021

Lego has announced a slew of car-themed sets for 2021. The six kits comprise nine vehicles and fall under the brick pusher's Speed Champion line of official OEM-licensed kits. News of their arrival comes from German toy retailer JB Spielwaren's pre-order listings, which show three single-car sets and three dual-car sets of matched marques. Starting with the McLaren Elva roadster, the kit consists of 263 pieces and is finished in blue. It seems to have a difficult time capturing the curves of the real-life Elva, but there's only so much you can do with a bunch of plastic blocks. Lego has made several other McLaren kits before, including the Senna, 720S, and a more advanced Senna GTR for the Technics line. Next up is the Koenigsegg Jesko, made up of 280 pieces and finished in white. Though the real-life Jesko is still curvy, this kit does a better job of replicating its aggressive maw, vents and cantilevered rear wing. Rounding out the single-car sets is the 299-piece Toyota GR Supra in yellow. This marks the first time Toyota has lent their license to Lego. Again, it struggles a bit to represent the curvy Supra, relying on printed details like logos and headlights to identify. On the other hand, the Chevrolet two-car does a stupendous job with the 1968 Corvette. The C3 is instantly recognizable as such. The C8-R race car it's paired with suffers from the same issues as some of the previous cars, though. The set contains 512 pieces, and funnily enough the C8 driver has short hair while the C3 driver sports a period-correct wavy mane. The next set is a 627-piece Mopar-themed pair, including a purple (Plum Crazy?) 1970 Dodge Challenger T/A and an SRT top fuel dragster. The race car is spot on, but the Challenger was probably tough to make given the width restrictions. It looks a couple of pegs too narrow compared to the wide proportions of the real deal. Last but not least, the Ford set contains a Bronco R and Ford GT Heritage Edition. Consisting of 660 pieces, the set does an excellent job of representing both cars. The GT looks faithful in its Gulf livery, and the Bronco R looks more like a real Bronco than the actual Bronco R race truck. All in all, it's always fun to see more Lego sets with real cars, and we're glad to see more manufacturers added to the roster. The single-car sets are recommended for ages 7 and up, while the double-car sets have an 8 years and up rating. Price in U.S.