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2013-14 Dodge Viper recalled over faulty door handles

The 2013-14 Dodge Viper is getting a voluntary recall affecting 1,762 cars worldwide to replace their door-handle assemblies. Of the affected vehicles, FCA US reports there are 1,451 in the US, 160 in Canada, 17 in Mexico and 59 of them outside of NAFTA. After receiving three reports of doors either not closing or opening while driving a low speeds, FCA US engineers found a new sealant from a supplier didn't provide sufficient moisture protection to the electronic switches for the door latches. If the parts get wet, this can potentially cause a short circuit. The automaker is quite clear that are no reports of accidents of injuries from this problem. As always, the recall repairs will be done at no cost to owners, and FCA US will be getting in touch with customers soon about the problem. Related Video: Statement: Door-handle Assemblies April 9, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,762 cars globally to replace their door-handle assemblies. FCA US launched an investigation after the Company received three warranty claims linked to doors that failed to close or opened inadvertently while vehicles were moving at low speed. The Company is unaware of any related injuries or accidents. Engineers determined a sealant, newly adopted by a supplier, provided inconsistent moisture protection to the electronic switches that control the door latches. Switches exposed to moisture may short-circuit. Affected are approximately 1,451 model-year 2013-14 Dodge Viper SRT cars in the U.S.; 160 in Canada; 17 in Mexico and 59 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service, which will be performed at no cost. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403.

Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.