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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Dodge Charger Hellcat makes 1,032 hp with Hennessey help

Sometimes you just want four doors. Earlier this week we brought you Hennessey's riff on the Dodge Challenger Hellcat. Now comes the Charger. Much like its two-door sibling, the Charger gets boosted to as much as 1,032 hp and 987 lb-ft of torque (at the crank) thanks to the addition of a twin-turbocharging setup that works with the factory supercharger. The turbo headers and downpipes are stainless steel, and there is a high-flow air-to-water intercooler and dual-turbo waste gates. Hennessey also beefs up the fuel injectors, fuel pump, and the rest of the fuel system. The engine management system and chassis are recalibrated to accommodate all of this. You also get numbered plaques signed by John Hennessey, the boss of the Texas tuning outfit, and the technician who does your build. Hennessey's additions result in zero-to-60 mph sprints in 2.7 seconds, and the big sedan can run the quarter mile in 9.9 seconds at 142 mph. Like the Challenger, the Charger has the same disclaimer: the lofty horsepower figure comes from an engine dyno, and it will be a 15-to 20-percent lower at the rear wheels. Related Video: Image Credit: Hennessey Performance Dodge Performance Sedan Hennessey dodge charger hellcat

FCA registers 'Cuda' trademark, but we wouldn't get our hopes up

It seems Chrysler has submitted a trademark with the US Patent and Trademark Office for the name "Cuda," as first reported by Motor1. Fans of Mopar will instantly recognize this as the abbreviated name of Plymouth's classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign that FCA is considering a revival of the beloved machine, we wouldn't get our hopes up. See, rumors of a 'Cuda or Barracuda revival have circulated pretty much since the moment Dodge showed the modern Challenger and when it went on sale. And some of those rumors have involved the re-registering of the 'Cuda trademark, even as far back as 2010. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared on dealer lots. There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact. It predicts a smaller Challenger-based car called Barracuda that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making another sports car to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger. Really, this trademark filing is probably just a defensive move for Chrysler. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams. Related Video: News Source: US Patent and Trademark Office via Motor1Image Credit: Chrysler Rumormill Chrysler Dodge Coupe Performance hemi cuda