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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Common Dodge Ram 1500 vs. Chevrolet Silverado breakdowns

These two trucks are famous for their ability to get the job done. Still, even the toughest vehicle can have mechanical problems at some time. What if we match the Dodge Ram 1500 and Chevrolet Silverado head to head? Let's find out more about common repairs for each model. Also, learn some tricks to pay for car repairs. Clunky Steering Both Dodge and the Chevy owners sometimes notice bumping and clunking when steering. This might be more noticeable when driving over bumps. The cause is usually different in each truck though. In the Dodge Ram, clunky steering is more likely due to a defective lower ball joint. Replacement costs around $300 - $400, parts and labor. Clunky Chevy Silverado steering is probably a steering rack failure. This problem appears more often in trucks with over 90,000 miles. Silverado steering rack repair will run you up to $1,000 or more. Starting Woes For the Chevy Silverado with over 130,000 miles, you might notice trouble starting. This problem may appear occasionally at first, but it typically gets worse. Excluding a weak battery, the culprit is usually the starter. Replacement will cost you around $330 - $500. Of the total cost, $90 is for labor only. Now the Dodge Ram might make a ticking sound when starting, especially on models with over 94,500 miles. The noise often disappears after the engine warms up. These symptoms may indicate a broken exhaust manifold. Repair costs range from $800 - $900. Burning Oil & Gas Gauge On The Blink Sometimes, the Dodge Ram burns oil much faster than normal. In models with over 125,000 miles, this often points towards a leaky intake manifold gasket. A knocking sound may also appear with acceleration along with possible engine misfire. The cost to repair is around $200 - $300. The Chevy Silverado has its own surprises, especially when you've filled the gas tank but the gauge still reads low. Or the needle fluctuates widely from low to full while driving. In trucks with over 120,000 miles, it's likely due to a faulty fuel sensor. You might need a full fuel pump replacement, which can cost you up to $820, parts and labor. Water Inside And Poor Heat The Ram 1500 rear window has been known to leak. You might notice the back seat and floor wet after a rainstorm. This is more common in trucks with over 65,000 miles. Resealing the Ram 1500 rear window costs around $150 - $250.

The final-year Viper special editions sold out so fast Dodge is adding more

Viper collectors don't mess around. After Dodge opened ordering for its 25th anniversary 2017 Viper models – some of the last ones that will be built – all of the cars were spoken for in just five days. The company managed to sell 206 cars, an average of about 41 per day. Compare that to the 241 Vipers sold through May of this year and you can see why special editions make good business sense. Demand was so strong that Dodge will add a sixth special-edition for the Viper's last year of production. Within the group of five initial special packages, the winner was the 1:28 Edition ACR; all 28 went in 40 minutes. Dodge sold the 31 VooDoo II Edition ACRs in two hours, while 25 Snakeskin Edition GTCs and 100 GTS-R Commemorative Edition ACRs took two days to sell out. The 22 Dodge Dealer Edition ACRs took five days – apparently the dealers were too busy taking orders for the other 184 cars they didn't have time to order their own. The additional anniversary car is called the Snakeskin ACR. Dodge will build "up to" 31 of them, which we're pretty sure means exactly 31 if the previous demand is any indicator. The count matches the 2010 run of Snakeskin ACRs and will take the final-edition total to 237. We don't have any photos of that one yet, but you can get a good idea of what it will look like from the Snakeskin GTC. This one features Snakeskin Green paint, obviously, with a custom snakeskin-patterned SRT stripe, the ACR Package, the Extreme Aero Package, carbon-ceramic brakes, the ACR interior, a serialized Snakeskin badge on the instrument panel, and a custom car cover with the owner's name by the door. It will be available to order in the middle of this month, which means it will be sold out well by the end of the month. Chances are these and many of the others will go to mega-collectors like Wayne and D'Ann Rauh of Texas, who, at last count, owned 79 Vipers. Seventy-nine. Like we said, Viper collectors don't mess around. Related Video: