2014 Dodge Challenger Srt-8 on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Chrysler to reveal next minivan at 2016 Detroit Auto Show

All eyes in the industry are presently fixed on this year's Detroit Auto Show, but over at Fiat Chrysler Automobiles, they're already looking towards next year's show. That's when the Italian-American automaker says it'll unveil the next Chrysler minivan. The announcement, made on the FCA Corporate Twitter feed, promises that the next Pentastar minivan will debut in January 2016, which (along with the hashtag NAIAS) suggests the next-generation family hauler will debut at the Detroit show next year. Auburn Hills is expected to replace the current Chrysler Town & Country and Dodge Grand Caravan with two all-new models: one keeping the minivan form, and the other shifting into more of a crossover. Just which nameplate gets the new form factor, and which will debut at Cobo next year, we don't know. Odds are good that it'll be the minivan not the CUV, though. Chrysler's minivan has been a winning business for the Detroit automaker, pioneering the segment, outselling the competition and marketing around the world under more brands and nameplates than just about anything else in the industry. The vehicle has been sold as the Dodge Caravan, Chrysler Town & Country, Chrysler Voyager, Plymouth Voyager, Lancia Voyager, Ram Cargo Van and Volkswagen Routan, to say nothing of long-wheelbase Grand versions of many of the aforementioned nameplates. News Source: FCA via Twitter Detroit Auto Show Chrysler Dodge Minivan/Van Detroit 2016 Detroit Auto Show chrysler town and country dodge grand caravan dodge caravan

Dodge Challenger Hellcat valet mode angers parking attendant

I spent over three years as a valet. It was good money and an excellent second job when I was getting my start as a writer – ten hours per week at the small restaurant I worked for was good for anywhere from $150 to $250. Over those years, I can say with absolute confidence I never goofed off in someone's car. Unfortunately, not all valets are so trustworthy. Like these idiots. Apparently, a Dodge Challenger Hellcat owner captured the valets at Universal Studios in Florida on his dashcam messing about behind the wheel of his 707-horsepower muscle car. One valet is behind the wheel and there's another riding shotgun as they aimlessly wander about the parking lot, lamenting the fact that the owner (wisely) engaged valet mode before handing over the keys. "We can't do anything," they whine. The owner, for his part, seemed pretty cool about the whole thing, writing in the YouTube description that he purposely kicked up the exposure at the end of the video to hide the identities of the valets. He also added that they didn't do anything wrong – this former valet agrees to disagree, based on the over four minutes it takes to actually park the car – and that he was thankful for valet mode. You can check out the video above – be warned, though, there is some language in it. And remember, if you valet your car, use valet mode, check the odometer when you drop off and pick up, and if everything checks out, give the poor guys a tip. Want more recent Hellcat news? Check out the Wrangler Trailcat concept headed to the Easter Jeep Safari in Moab, photos of a possible Hellcat HD Ram pickup, and spy shots of the Hellcat-engined Jeep Grand Cherokee Trackhawk. It's been a good week for 707-hp Mopars. Related Video: