2011 Dodge Challenger R/t on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Here are the Challenger SRT Demon's bare-minimum performance numbers

This week's Dodge Challenger SRT Demon teaser video provides what seems like more concrete evidence than any of the others before it. We say it seems that way because the numbers flashed on the screen are likely not showing us everything the car has to offer. So we're looking at these as the minimum performance stats and expecting Dodge to reveal even crazier numbers alongside the car next month. The video also provides some hints at features and modes the car will offer. Let's pick it apart. First off, there's the performance data from the various SRT Performance Pages screens. The 0–60 mph time is 3.0 seconds, which compares well to the "regular" Hellcat's 3.5-second manufacturer claim. Then there are two 0–100 times: 6.08 and 6.8. An eighth-mile time of 6.6 seconds at 125 mph and a quarter-mile time of 0.5 seconds at 129 mph lead us to believe the driver lifted off the throttle in that second eighth-mile and that the car will actually do the quarter in the low 10s. For reference, Dodge claims an 11.2-second quarter for the Hellcat on its street tires and a 10.8 with race slicks. View 7 Photos We also get a cryptic message about the supercharger boost pressure, which suggests it will be higher than the 11.6 psi of the 6.2-liter Hellcat engine. A graph shows it heading up toward 10 psi but the final spike is obscured by a Demon head. Cute. There's a hint at horsepower and torque numbers in a graph on the Dyno page, which shows both peaking around 750. In every shot of this video, the clock is set to 7:57, which we think means it either has that much power or, well, more. We think there's more to it because it appears that part of the graph above the dyno run shown, which would reach to 800 or 850, has been blanked out. A horsepower total of 808 would be a nice complement to the Hellcat's 707, don't you think? We can see from the shift indicator screen that the car will come with or at least offer the eight-speed automatic that's also available in the Hellcat and other Challengers. That's likely to be the best option for drag racing. The Demon's user-defined shift light feature, which lets you choose an optimal shift rpm for each individual gear, also suggests that a six-speed manual will be available. We'll cover the many modes and settings highlighted in this video in a separate post. There's a lot to discuss. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge engineers trying to shoehorn Pentastar into Dart?

The fact that the Dart's launch has been a pretty dismal affair isn't what we'd call secret. Judging by its mounting inventories and poor critical reception, Dodge's successor to its unloved Caliber has struggled since it hit the market. And while both of those are difficult problems to address, at least their cause is well known - the powertrain.
Even Fiat-Chrysler CEO Sergio Marchionne has acknowledged that the powertrain options in the Dart are substandard, admitting at January's Detroit Auto Show that the powertrains are "less than ideal." Leading with the 1.4-liter turbocharged four-cylinder found in the Fiat 500 Abarth left a bad taste in the mouths of consumers thanks to the laggy engine and dead throttle response (to say nothing of the manual and dual-clutch gearboxes that needed more refinement). The addition of the 184-horsepower 2.4-liter Tigershark in the Dart GT has helped matters some, but apparently Auburn Hills doesn't think it's quite enough.
If rumors are to be believed - get that salt ready - a possible solution may be in the works. A report from Allpar is claiming that Dodge is considering fitting a Pentastar V6 into the Dart's engine bay. As the Mopar-obsessed website points out, the critically acclaimed Pentastar is available in three different sizes - 3.0 liters, 3.2 liters and the original 3.6 liters. We don't get the 3.0 here in the US, but the 3.2 can be found in the new Jeep Cherokee and the 3.6 has been seemingly fitted to every model Chrysler can shoehorn it into.