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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.

Bull leads Texas police on four hour chase

A bull leading police on a chase through a Texas town may sound like something out of a country music song, but police in Arlington, Texas recently had just such a situation on their hands. According to WFAA, on the afternoon of May 9, a young bull got loose from his pen and decided to take a stroll through the streets of Arlington. "There was a cow walking down the neighborhood," said Arlington resident Jillyan Nance. "It trotted down my home and cut across our yard into the neighbor's yard." Arlington police were alerted to the escaped bull and, in a scene more Texas than Steve Earle drinking a Shiner at the Alamo, they attempted to chase it down with police cruisers. For the next four hours, police engaged the creature in a sedate, low-speed chase through Arlington, Dalworthington Gardens, and other neighboring towns. The bull, for his part, largely ignored his pursuers and the throngs of people coming out of their houses to watch the strange scene and post pictures to Facebook and Instagram. With numerous police cruisers in not-quite-hot pursuit, the bull ambled along the shady streets, stopping here and there to munch on some grass and take in the views. Eventually, a friendly local rancher showed up and lassoed the bull in Dalworthington Gardens just before 9:00 p.m. Police have not released the name of the bull's owner or any motive for its escape. Perhaps, like the unicorn that escaped into a California orchard back in February, it decided that it had had enough of working for a living and was looking for something else. Related Video: News Source: WFAA Humor Weird Car News Dodge Police/Emergency Videos Sedan police chase cow bull