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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.

Dodge revives Challenger T/A and Charger Daytona trims for 2017

Dodge is reviving the Challenger's T/A trim and the Charger's Daytona line for 2017. Introduced on iconic Woodward Avenue just days before the annual Woodward Dream Cruise kicks off, the new variants promise more performance hardware and sportier aesthetics. We'll start with the two-door. The Challenger T/A, available with either the R/T trim's 5.7-liter V8 or the fire-breathing 6.4-liter Hemi V8, is inspired by the Challenger T/As of old. That means a less restrictive, 2.75-inch active exhaust system and a conical Mopar air filter. But there's no clear bump in output – Dodge still lists the base 5.7-liter at 375 horsepower and the 6.4-liter model at 485 hp. But hey, they're going to look cooler. Unlike the Challenger Hellcat, which should have it as standard, Dodge is including a Satin Black hood on every Challenger T/A. In fact, Satin Black is a recurring theme on this Challenger's front fascia, roof, rear decklid, and T/A bodyside stripes. And yes, the 20-inch Mopar wheels are black, too – they're also an inch wider than normal. Dodge is offering the T/A in three different trims. The base T/A has everything we described above, while the T/A Plus adds some comfort features like heated and vented Nappa leather seats, an 8.4-inch UConnect system with Apple CarPlay/Android Auto, a six-speaker stereo, and a shortcut button for the Dodge Performance Pages. The T/A 392, meanwhile, adds the 6.4-liter V8, even wider wheels, and Brembo six-pot calipers. If you prefer smoking tires with four doors, there's the new Charger Daytona. No, there's not an enormous wing on the back. But Dodge added the same kind of engine/exhaust upgrades found on the T/A while upping the top speed from 135 to 150 miles per hour. Satin Black features prominently again, with hood and rear fender graphics. The roof is also black. Unlike the Challenger, Dodge is only offering two different versions of the Daytona – the 5.7-liter base model and the 6.4-liter version, called the Daytona 392. Prices for the Challenger T/A start at $38,485, including a $1,095-destination charge, while the T/A Plus adds $2,750. Adding the 392 means shelling out $45,090. For the Daytona, you'll need a check for $40,985 for the 5.7-liter or $46,090 for the 6.4-liter. Orders for the Charger Daytona open in September, while the T/A is a month later. Related Video: