2009 Dodge Challenger 2dr Cpe Se on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Jay Leno drives a 1970 Dodge Charger with 1,650 horsepower

When Jay Leno says a vehicle might have too much horsepower, he's got our attention piqued. That's exactly what he thinks about the 1970 Dodge Charger Tantrum from Wisconsin-based SpeedKore Performance. While it still looks like a classic muscle car, the front end now features a carbon fiber hood and fenders. Underneath the lightweight parts, there's a twin-turbo, 9.0-liter Mercury Marine offshore boat racing engine with an astonishing 1,650 horsepower, or an only slightly less asinine 1,350 hp on pump gas. Jay is very mechanically intrigued by the Charger at the beginning of this video, and puts it on the lift to take a look at the underside. The engine plumbing is a thing of beauty, and the mill packs a massive radiator and intercooler to keep things running cool. Leno's drive in the Tantrum is especially interesting. The beastly engine is difficult to control, and anything above half throttle in most gears can spin the rear tires. The significant turbo lag also makes the power unpredictable. When Jay finally finds a straight piece of road, he puts the hammer down and rockets into the distance. And, of course, you know Jay's not going to end the video without some suitably smoking tires. Related Video:

2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.