2008 Dodge Challenger Srt8 2dr Coupe on 2040-cars

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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Highway To Hellcat: Dallas to Vegas with 2,000 HP

Fort Davis, TX. Early November. Late Sunday afternoon. The 1,200 residents of this small town are using their day of rest to quietly enjoy the breeze rolling off the hills. There's an older couple walking down the street, holding hands. A young lady working at a general store, where milkshakes and antacids are purchased at the same counter. It's a peaceful, quaint scene, right down to the tumbleweed rolling across the street and the rickety wooden porches outside the old storefronts. I hit the throttle of the 2015 Dodge Charger SRT Hellcat while turning left onto the road leading toward the town square, sending the sedan's rear end swinging to the right with a few puffs of rubbery smoke. I coast down to the 25-mile-per-hour speed limit and spot the line of Challengers, Chargers, and Vipers in my rear-view mirror, the drivers all mimicking my quick jolt of enthusiasm before pulling up the reigns on their V8s and V10s and idling into Fort Davis. Our posse would roll some 5,000 horsepower of pure American muscle into that small Texas town that day. It was only the first stop on an epic journey that would take us from Dallas to Las Vegas, on a winding route down toward El Paso, up through New Mexico, Arizona, and finally north into Nevada, ending at the ritzy Palazzo casino and hotel on the Vegas strip. It was an opportunity to see parts of America I never knew existed, and a chance to bond with some American cars that until recently, I sort of failed to understand. And most importantly it was an opportunity to drive really, really hard. Charging Through Texas Unless you've driven across it, it's hard to understand the massive space that is Texas. In places, scanning 360 degrees of horizon reveals absolutely nothing. Nothing. On its own, driving from Dallas to El Paso covers some 630 miles. Veer south to Fort Davis and you'll add another 70 onto that, not including the 75-mile Davis Mountain Scenic Loop where I found bliss behind the wheel of this insanely powerful sedan. I always expected to like the Charger Hellcat – comfortable seating for four (five in a pinch), equipped with the latest tech, wrapped in a stylish yet muscular body, like a quarterback in a tux. And it moves. The supercharged 6.2-liter Hellcat V8 pumps out 707 horsepower and 650 pound-feet of torque, which makes for one quick sedan, especially considering its heft.