1973 Dodge Challenger Rt Project Car on 2040-cars

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Chrysler recalling 280k Dodge Ram 1500 pickups over axle seizures

Following a June investigation by the National Highway Traffic Safety Administration, Fiat Chrysler Automobiles will be recalling 280,000 Dodge Ram pickups from model year 2005. The issue, NHTSA told The Detroit News, centered on a loose pinion nut, which could cause the rear axle to seize and, potentially, the driveshaft to detach. The affected vehicles were built between January of 2004 and August of 2005, while of the 280,000 trucks, only 257,000 were sold in the US market. According to The News, the recall will begin on February 13, and will see owners report to dealerships to have "a retention feature" added to the pinion nut.

Dodge Dart pushed toward the grave with simplified lineup

FCA announced a while back that the Dodge Dart and its Chrysler 200 half-sibling are on the way out due to lack of interest. The 2016 model year will be the Dart's last, and Dodge has just reconfigured the lineup mid-year to lower (relative) pricing and streamline ordering. Streamlined is a nice way of saying there will be fewer choices, with three models (down from five) and limited customization beyond choosing the paint color. The odd thing is that the Dart continues to offer three different engines. And while the prices of the individual models have decreased, the former SE base trim is now gone. That means an early-2016 Dart was available for as little as $17,990, while the late-2016 Dart starts at $18,990. For that sum you get the new base model, the SXT Sport, which replaces the SXT and comes with the 2.0-liter Tigershark four-cylinder (160 horsepower, 148 lb-ft of torque) and a six-speed manual; a six-speed automatic is an available option. Standard equipment includes normal entry-level car stuff, black cloth upholstery, 16-inch wheels, and grille shutters that help improve fuel economy. The SXT Sport can be dressed up with one of three different appearance packages; Chrome adds bright accents to parts including the grille and door handles, Rallye has a black grille and a touring suspension, and the Blacktop package makes pretty much everything on the exterior black and includes a sport-tuned suspension. All three packages come with bigger wheels, too. From there it's on to the new Dart Turbo, for $20,490. It comes with the 1.4-liter turbo four (160 hp, 184 lb-ft of torque) and comes exclusively with a six-speed manual transmission. This is supposed to be the model for enthusiasts, which is how Dodge is selling the switch to manual-only. Ditching the disliked dual-clutch automatic that was previously offered with this engine doesn't hurt. This engine was also used in the former Aero model, as it's the most fuel-efficient in the lineup. The Turbo gets the Rallye appearance stuff and a different hood. At the top is the Dart GT Sport, starting at $21,900. It has the 184-hp, 2.4-liter Tigershark four-cylinder and a choice of six-speed manual or automatic transmission. This is the one with features, including a power driver's seat, the 8.4-inch Uconnect infotainment unit, digital reconfigurable gauges, dual-zone auto climate, keyless start, and a rearview camera. The latter-part-of-2016 Dart will be available in eight colors.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.