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Dodge adds fire-breathing Durango SRT for 2018

The playbook for Dodge right now is pretty simple. Wring as much power out of as many things as humanly possible. Now comes the 2018 Dodge Durango SRT. Packing 475 horsepower and 470 pound-feet of torque, this seven-seat school bus will scoot to 60 miles per hour in just 4.4 seconds. Since the latest Durango launched for 2014, Dodge has unabashedly called it a three-row Charger. This beefy SUV makes that aggressive claim even more legit. "It does all the things we want a performance car to do," says Mark Trostle, head of performance, passenger, and utility vehicle exterior design. "It really is our three-row Charger." The 6.4-liter (392 cubic inches) Hemi V8 is considerably stronger than the already-potent 5.7-liter Hemi V8, which is rated at 360 hp and 390 lb-ft in the most powerful Durango available now. The SRT powertrain includes the TorqueFlight eight-speed automatic transmission used in the lesser Durango models (and many other FCA US vehicles), though it's calibrated specifically to the sportier demeanor of the SRT model. A similarly retuned full-time all-wheel-drive system rounds out the powertrain. Despite the fact this is a hot-rod SUV, it can still tow 8,600 pounds with a trailer, 1,200 pounds more than the most capable 2017 Durango (the rear-wheel 5.7-liter variant). View 9 Photos The Durango SRT is an obvious move for Dodge. The Jeep Grand Cherokee, which is built on the same platform in the same factory in Detroit, already has an SRT model. With rumors of a Hellcat-powered Grand Cherokee swirling and another Demonic Challenger on the way, the Durango was overdue for an engine upgrade. "When we launched the Durango in 2014, this is the one we really wanted," says Tim Kuniskis, head of FCA US' passenger car brands. There's no doubt this is an enthusiast-oriented SUV. Dodge even went to the trouble of certifying the Durango SRT's 12.9-second quarter-mile time with the NHRA and tested it a Virginia International Raceway. Buy a Durango SRT, and you get a full day at the Bob Bondurant School of High Performance Driving. When's the last time anyone did all of that with a three-row ute? It certainly looks the part. The hood bulges with new air-ducts to help keep the big Hemi chilled appropriately. There's a new front fascia with more air vents and LED fog lamps. Plus, the grille takes on a menacing new glare with a mesh pattern, and the body gets wider wheel flares. Click through the gallery, it really does look like a Charger from some angles.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.