1970 Dodge Challenger on 2040-cars

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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Challenger ACR rumored finally on its way using Viper ACR as benchmark

In 1995, Dodge released the ACR Neon, an unlikely combination of cheap, compact American sedan and high-performance parts and engineering marked by initials standing for American Club Racer. Dodge sold a heap of them, so the automaker flexed the ACR brand's potential with the first ACR Viper in 1999. The racy coupes made huge noise for Dodge and the Viper. After the fourth-gen Viper ended production in 2010, Dodge took a Challenger ACR concept to SEMA in 2011. But instead of carrying the coupe to production, Dodge resurrected the Viper for 2013 and got one more Viper ACR model out during the last Viper's final years. With the Viper gone again, it appears Dodge is sorting out that Challenger ACR concept for real. Last October, Mopar Insiders reported the automaker was trying to get a Challenger ACR prepared for the model's 50th anniversary this year. The timing looks highly unlikely, but an Allpar source says the track-happy coupe is still coming, and with bonkers expectations and gear. We're talking about a big-boi widebody Challenger tuned to do hard laps, fast, around twisty circuits, all day long. An Allpar insider known as "Muther," a code name to tug at John le Carre's heart, said Dodge is considering two engines. Because the point of the car is to be raced and some series don't accept forced induction, one trim would fit the naturally aspirated 392 Hemi from the R/T Scat Pack. There's no telling if that motor would get a power bump, but the Challenger ACR concept upped its output slightly with measures like a cat-back exhaust. The other trim, naturally, would fit the 6.2-liter Hellcat Redeye V8.     Muther told Allpar that if engineers can get the car under 4,000 pounds, the math points to being within two seconds of the time set by the Viper ACR-E at Road America. That "E" represents the Extreme Aero Package, with addenda like a deeper front splitter, dive planes, and an adjustable, dual-element rear wing that helped the Viper ring up 14 lap records on U.S. tracks. The fastest time we know of for a Viper at Road America is from 2011, factory race driver Kuno Wittmer doing 2:20 even in a Gen IV Viper ACR. Wittmer's ride weighed 3,408-pounds. Dodge boffins want to get the Challenger ACR under 4,000 pounds. Achieving the weight goal would mean cutting at least 387 pounds from a standard R/T Scat Pack Widebody, and 512 pounds from the Hellcat Redeye Widebody if that trim has the same target.