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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Ford leads top searched-for car brands on Google in 2014

With less than two weeks until 2014 takes its final bow, anyone and everyone is looking back on the past 50 or so weeks to see how they stacked up. For search giant Google, that means its time to check out its annual Trends report. Besides the most popular search term (the late, great Robin Williams), the most searched for gadget (the iPhone 6) and most searched for disease symptoms (quite worryingly, Ebola took the crown here), we have the most searched for automaker. With the long-awaited sixth-generation of one of America's most iconic vehicles, the Mustang, and a ground-breaking update for the US market's perennial best seller, the F-Series, it should come as no surprise at all that Ford was Google's most searched for automaker in 2014. Jeep captured second place, while Dodge, took third. We suspect introducing a pair of cars with 707 horsepower had something to do with that bronze medal... Scroll down to see the rest of this year's most searched for automakers, and then head into Comments and let us know if you're surprised by any of these. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2015 Ford Mustang: First Drive View 55 Photos News Source: Google via AutoGuideImage Credit: Copyright 2014 Drew Phillips / AOL Dodge Ford Jeep Technology

John Schneider's General Lee Dodge Charger up for auction

Over 150 years after it was first adopted, the Confederate flag is disappearing from license plates, state-legislature flagpoles, and even toy cars across the American South. While some are ready to bury those Stars and Bars forever as a symbol of racism and slavery, others will miss them as an emblem of freedom. Regardless of where you stand, the emergence of this particular vehicle on the auction block couldn't have come at a more poignant time. It's a 1969 Dodge Charger, and as you can see it's been done up just like the General Lee from The Dukes of Hazzard. While it may not be one of the cars used in the original television series, it's not without its provenance. The vehicle is the last of four that were customized by John Schneider, the actor who – long after the rebel flag ceases to fly – will forever be remembered for his portrayal of Bo Duke on that timeless television show. It's painted orange, emblazoned with the number 01 on the doors, the words "Bo's General Lee" above each window, and that controversial flag on the roof. It also features signatures and messages inscribed by Schneider, as well as by Sonny Shroyer (who played Deputy Enos Strate on the show), and by sportscaster and former pro basketball player Jalen Rose who once owned the car. It appeared alongside Schneider in commercials and films, and in the pages of the Mopar Collector's Guide. Now it's set to be sold off to the highest bidder this weekend by Invaluable Auctions and Julien's Auctions, where it's expected to fetch between $200,000 and $300,000 – assuming the latest controversies don't hinder its chances.