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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Highway To Hellcat: Dallas to Vegas with 2,000 HP

Fort Davis, TX. Early November. Late Sunday afternoon. The 1,200 residents of this small town are using their day of rest to quietly enjoy the breeze rolling off the hills. There's an older couple walking down the street, holding hands. A young lady working at a general store, where milkshakes and antacids are purchased at the same counter. It's a peaceful, quaint scene, right down to the tumbleweed rolling across the street and the rickety wooden porches outside the old storefronts. I hit the throttle of the 2015 Dodge Charger SRT Hellcat while turning left onto the road leading toward the town square, sending the sedan's rear end swinging to the right with a few puffs of rubbery smoke. I coast down to the 25-mile-per-hour speed limit and spot the line of Challengers, Chargers, and Vipers in my rear-view mirror, the drivers all mimicking my quick jolt of enthusiasm before pulling up the reigns on their V8s and V10s and idling into Fort Davis. Our posse would roll some 5,000 horsepower of pure American muscle into that small Texas town that day. It was only the first stop on an epic journey that would take us from Dallas to Las Vegas, on a winding route down toward El Paso, up through New Mexico, Arizona, and finally north into Nevada, ending at the ritzy Palazzo casino and hotel on the Vegas strip. It was an opportunity to see parts of America I never knew existed, and a chance to bond with some American cars that until recently, I sort of failed to understand. And most importantly it was an opportunity to drive really, really hard. Charging Through Texas Unless you've driven across it, it's hard to understand the massive space that is Texas. In places, scanning 360 degrees of horizon reveals absolutely nothing. Nothing. On its own, driving from Dallas to El Paso covers some 630 miles. Veer south to Fort Davis and you'll add another 70 onto that, not including the 75-mile Davis Mountain Scenic Loop where I found bliss behind the wheel of this insanely powerful sedan. I always expected to like the Charger Hellcat – comfortable seating for four (five in a pinch), equipped with the latest tech, wrapped in a stylish yet muscular body, like a quarterback in a tux. And it moves. The supercharged 6.2-liter Hellcat V8 pumps out 707 horsepower and 650 pound-feet of torque, which makes for one quick sedan, especially considering its heft.

Mopar '13 Dart is a bruiser of a compact

For the fourth year in a row, Mopar is offering a limited-production car decked with a plenty of add-ons and a unique look. This year's black-and-blue car is the Mopar '13 Dart, which was unveiled at the Chicago Auto Show with the now-signature paint scheme. Like previous Mopar models, only 500 of the '13 Darts will be built. Past models include the Mopar '10 Challenger, Mopar '11 Charger and the Mopar '12 300.
The all-black Dart gets a brightly contrasting, offset blue stripe running the full length of the car, and other styling mods like the aero-tuned body kit, gloss black grille, wheels and mirror caps. Curiously, Mopar chose to stick with the Dart's standard headlights rather than the darker, smoked lights. The interior gets a similar black-and-blue treatment, but this unique cabin features a blue leather driver's seat to go along with the black leather seating for the rest of the passengers.
More than just a styling package, the Mopar '13 Dart also gets some performance and handling goodies to complement the Dart's turbocharged 1.4-liter engine, such as upgraded brakes with slotted rotors, a lowered suspension, retuned electric power steering and a "sport-tuned" exhaust system.