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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2019 Dodge Charger SRT revealed in spy shots before reveal

Last month, Dodge teased the updated 2019 Dodge Charger SRT Hellcat and its new grille with air intakes. Now we get to see it before its full debut thanks to these spy shots. We can see that the grille is one of the few things that has changed for the 2019 model year. It also appears to have a new hood that has extractor vents farther back than on the current model. We can also see that this new grille is on an SRT 392 Scat Pack model, not the Hellcat teased a month ago. This seems to imply the grille will be applied to all Charger SRT models, or at least offered as an option. Aside from the grille and the hood, the rest of this new Charger looks like the outgoing version. The bumpers, spoiler, side skirts and lights all seem to be carryover. As such, we're not expecting anything else to change radically under the hood or chassis. There's a possibility one or two engines pick up a few horsepower, but we don't expect much more than that. If anything else changes to the 2019 Charger, it will probably consist of colors, options and maybe even another trim level. We'll know more about it when it makes its official debut this summer. An updated version of the Challenger will be revealed at the same time. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Dodge Charger SRT Scat Pack View 9 Photos Image Credit: SpiedBilde Spy Photos Dodge Performance Sedan dodge charger srt hellcat scat pack

Dodge shows off the electric Charger, and is the Wrangler 392 done? | Autoblog Podcast #815

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off with a roundup of the week's news, and of course the first photos of a pre-production electric Dodge Charger Daytona are the first topic. After that, the pair chat about the possible demise of the Jeep Wrangler 392 via a Final Edition meant for 2025 and ruminate on if they'd be up for buying one of the many Teslas that Hertz is offing from its rental fleet for cheap. Once the news is wrapped, the two move along to what they've been driving, starting with the first drive of the 2024 Acura TLX Type S. Then, they welcome our new Subaru WRX long-term test car and review both the Nissan Altima SL AWD and Nissan Pathfinder Platinum. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #815 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Dodge shows the Charger Daytona EV for the first time Jeep Wrangler 392 reportedly getting a Final Edition next year Would you buy a used Tesla from Hertz? Cars we're driving 2024 Acura TLX Type S Subaru WRX long-term intro 2024 Nissan Altima SL AWD 2024 Nissan Pathfinder Platinum Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Acura Dodge Jeep Nissan Tesla Coupe Crossover SUV Electric Luxury Off-Road Vehicles Performance Sedan