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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Challenger SRT 392

I've just started reading the third installment in a planned five-book biography of Lyndon Baines Johnson, Master of the Senate, written by the incomparable Robert Caro. Conveniently, a recent trip to drive the BMW X6 M and 228i Convertible was to be staged in Austin, TX, within easy driving distance of LBJ's birthplace, Johnson City. And yes, the city is named for his family. Having completed my duties with the Bimmers, I borrowed the spangled 2015 Dodge Challenger SRT 392 you see above, to squire me around the Texas capitol for a weekend, and as a lift out to the Hill Country homestead of our 36th President. Johnson City isn't exactly a road trip mecca, but there's a pretty good brewery, a museum, the reconstructed LBJ house to take snapshots of, and it's a nice drive to get out there if you've got a 485-horsepower muscle car at your disposal. Driving Notes With the heroic Hellcat, this 392 and the R/T Scat Pack (that Brandon Turkus reviewed recently), there are more SRT-treated Challengers to choose from than ever before. There are 707 obvious reasons that the Hellkitty is the top dog (as it were), but there are important difference between this 392 and the Scat Pack, too. Both cars make use of the 6.4-liter Hemi V8 putting out 485 horsepower and 475 pound-feet of torque, but the 392 also gets an adaptive suspension, six-piston Brembo brake calipers (instead of four-piston), wider tires, leather and Alcantara seats, a heated steering wheel, a louder stereo and HID headlights. When LBJ was campaigning for his seat in the House of Representatives, he would've loved to have something as potent as this monster of a V8 under the hood of his canvassing car. The 6.4L snorts with authority before it sends the big coupe forward to just about any speed I'd ask of it, and with a quickness. Johnson was known for haranguing drivers to step on it, when all that stood between himself and a few more votes was the ability to fit one more stump speech into the day. The 392 feels as though it could cover a quarter of the state of Texas in a morning if you throttle down deep enough (faster even than the Johnson City Windmill, I'd guess). Though there's a six-speed manual available, I'm actually quite fond of the eight-speed automatic in the 392. The two-pedal setup better suits the fast-cruiser attitude of the car, and it never served up any poorly conceived shift logic when I left it in D. Of course, the roads are better now than they were in the 1930s and 40s, too.

Nine cars we wish were convertibles

The snow has melted, the sun is shining, and the days are getting longer. At the Autoblog Detroit office we feel like our winter hibernation is finally over. And with warmer temperatures come visions of opening up a convertible roof and cruising. You know, just turn up the bass and let the Alpine blast. There are plenty of droptops on sale in the US, and more on the way (like the 2016 Mazda MX-5 Miata). That said, we always want more. More! More! More! In that spirit, we cooked up a list of nine cars aren't currently sold as convertible, but ought to be. Check out our picks, below. Summer's just around the corner. Subaru BRZ / Scion FR-S In some parallel universe, this car actually happened. Toyota showed us a FT 86 Convertible concept at the Geneva Motor Show in 2013, and we immediately started licking our chops over the thought of a rear-wheel-drive convertible based on the Subaru BRZ and Scion FR-S twins. These days, the MX-5 Miata is our only option for affordable roadster fun. A competitor to the Mazda seems like a no-brainer to us, especially since we have naught but good to say about the BRZ/FR-S as-is. Unfortunately in our present timeline, this car is as likely for production as a BRZ STI. Which is to say, not very. Dang. Lexus RC F Unlike the FR-S, a convertible from Toyota's luxury division might actually see the light of day. The current IS convertible is about to be phased out, and the Lexus LF-C2 concept from the 2014 Los Angeles Auto Show is really a thinly veiled look at a possible RC convertible. A droptop RC would be plenty good, but let's reach for the starts. What we really want is to run topless in an RC F, complete with that powerful, loud, 5.0-liter V8 engine. Lexus says the RC F is a true competitor to the BMW M4. If that's true, it only makes sense for Lexus to mimic the Germans and offer its performance coupe in a folding hardtop form. Maybach Landaulet Maybach is bach back, recast as an upper crust trim level for Mercedes-Benz. The Mercedes-Maybach S600 is seriously awesome, and more luxurious than a trip to the spa. But why not go a step into the truly ridiculous levels of extravagence and bring back that open-top Landaulet? We think your local princess will love this idea, and with better S-Class bones underneath, Jeeves will have a pretty enjoyable ship to steer, too. Besides, with that slick new Mercedes design language, a Landaulet redux wouldn't be nearly as hideous as the old model, pictured here.