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The final-year Viper special editions sold out so fast Dodge is adding more

Viper collectors don't mess around. After Dodge opened ordering for its 25th anniversary 2017 Viper models – some of the last ones that will be built – all of the cars were spoken for in just five days. The company managed to sell 206 cars, an average of about 41 per day. Compare that to the 241 Vipers sold through May of this year and you can see why special editions make good business sense. Demand was so strong that Dodge will add a sixth special-edition for the Viper's last year of production. Within the group of five initial special packages, the winner was the 1:28 Edition ACR; all 28 went in 40 minutes. Dodge sold the 31 VooDoo II Edition ACRs in two hours, while 25 Snakeskin Edition GTCs and 100 GTS-R Commemorative Edition ACRs took two days to sell out. The 22 Dodge Dealer Edition ACRs took five days – apparently the dealers were too busy taking orders for the other 184 cars they didn't have time to order their own. The additional anniversary car is called the Snakeskin ACR. Dodge will build "up to" 31 of them, which we're pretty sure means exactly 31 if the previous demand is any indicator. The count matches the 2010 run of Snakeskin ACRs and will take the final-edition total to 237. We don't have any photos of that one yet, but you can get a good idea of what it will look like from the Snakeskin GTC. This one features Snakeskin Green paint, obviously, with a custom snakeskin-patterned SRT stripe, the ACR Package, the Extreme Aero Package, carbon-ceramic brakes, the ACR interior, a serialized Snakeskin badge on the instrument panel, and a custom car cover with the owner's name by the door. It will be available to order in the middle of this month, which means it will be sold out well by the end of the month. Chances are these and many of the others will go to mega-collectors like Wayne and D'Ann Rauh of Texas, who, at last count, owned 79 Vipers. Seventy-nine. Like we said, Viper collectors don't mess around. Related Video:

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Thieves stealing Dodge and Ram vehicles right off factory lots

Stellantis-operated storage lots in and around Detroit have been hit by a wave of thefts in recent weeks. Thieves are getting their hands on new, high-end models such as the Dodge Challenger Hellcat by going straight to the source, helping themselves, and driving off. Detroit news channel WDIV Local 4 reported that over half a dozen new cars and trucks have been stolen from various storage lots since the beginning of 2022. On March 10, five Ram trucks were taken from a secured facility in Shelby Township. Several more Ram trucks were stolen on March 8, and one smashed into a semi truck's trailer as it attempted to get away. On March 3, thieves took three Dodge Challenger Hellcat models from a lot in Auburn Hills. And, on February 28, a Jeep Grand Cherokee Trackhawk and a Dodge Challenger Hellcat were stolen from a lot near the Jefferson North assembly plant. Many of the vehicles that thieves are targeting cost nearly $100,000. Stealing a new car from a storage lot is reportedly easier than it might sound. Citing anonymous sources, WDIV explained that the keys are normally left inside of the vehicles while they're parked on the storage lot, waiting to be dispatched to dealers. Security guards patrol the property, yet the thieves are finding ways to sneak into the lot, hop in a car, and drive off by ramming through the gates. Stellantis told the news channel that the Sterling Heights Police Department is investigating the thefts, and that at least one of the lots is managed by a third-party company. It declined to comment on the number of vehicles stolen or the methods used because the investigation is ongoing. In the meantime, the Sterling Heights Police Department plans to send extra patrol cars to the areas around the storage lots. There's no word on whether the missing cars have been found. And, this isn't the first time that thieves have stolen new V8-powered Dodge and Ram vehicles in the Detroit area. In October 2021, thieves stole four cars from a Dodge and Ram dealership about an hour away from Detroit; one was a rare 2021 Durango SRT Hellcat. All four cars were recovered, though the Durango was stuffed into a wall. And, in May 2018, eight Ram trucks were stolen from a factory in Warren, Michigan, by thieves who got away by driving through the main gates.