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SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Queens man knows how to party, disrupts Mets game with van

A New Yorker and all-around true American hero took his weekend festivities a little too far and landed himself in front of a judge last week. According to NBC New York, Nelson Hidalgo drove his unassuming Sprinter to Citi Field on Saturday, June 18, around 10:45 p.m. While the Mets were getting thrashed by the Braves, Hidalgo pulled up to the intersection of 127th street and 35th avenue. Hiding within the van's cargo area were 80 speakers driven by powerful amps, around $20,000 worth of car audio. Hidalgo opened the Sprinter's rear doors, deployed his amazing speaker system, cracked a cold Coors Light, and unleashed hell. Noise complaints immediately started flooding in to the police, including one from the Mets' bullpen. Soon, Hidalgo amassed a sizable crowd who had come to rock out and marvel at the lunacy of the Sprinter's sound system. The NYPD showed up eventually and, undaunted by noise and the crowd, clapped the irons on poor Nelson. The Sprinter was impounded and Hildago was charged with second-degree criminal nuisance, general noise prohibition, disorderly conduct, and obstructing the driver's view. "I know it's illegal, but it's the weekend," he explained to the cops as they hauled him away. Once they had him in custody, the NYPD realized that Hidalgo was the person they had been looking for in connection with absurdly loud music coming from various city junkyards in the dead of night. Hidalgo, who has no prior record, spent the night in the slammer but was released the next morning with no bail on the promise that he return for his court date on August 1. Related Video:

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.