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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

FCA recalls 570,000 SUVs from Jeep and Dodge over fire woes

Fiat Chrysler US has issued two recalls covering a total of about 570,000 Jeep and Dodge models. The first concerns vanity mirror wiring in the Jeep Grand Cherokee from the 2011 and 2012 model years, and in Dodge Durango units built before September 12, 2012. The automaker recalled almost 900,000 units last year to repair the issue, then faced more issues this year when the fires continued in repaired vehicles. This new recall seeks to resolve the issue, FCA saying that the post-recall fires happened in a tiny percentage of vehicles equipped with a specific wiring package. This recall is for 352,831 total units in the US, another 26,478 in Canada, 13,037 in Mexico, and 84,330 internationally. No injuries or deaths have been reported. FCA says it will inform customers as to when they can schedule a service visit to remedy the issue. The second recall takes aim at 60,107 examples of the Jeep Compass and Patriot from the 2015 model year in the US, plus 5,755 in Canada, 3,351 in Mexico, and 23,995 in other markets. Those models could suffer from an out-of-position clamp on the power steering fluid line. The error could allow fluid to leak, increasing the risk of a fire if the fluid ends up on a hot surface. In the case of a complete loss of fluid, drivers will need to use a lot more effort to steer. The automaker reports no injuries or accidents, and will advise customers when to head to the dealer for service. Related Video: Jeep Grand Cherokee and Dodge DurangoStatement: Vanity-Mirror WiringDecember 24, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 352,831 SUVs in the U.S. to help ensure vanity-mirror wiring may be serviced more consistently.Overheating conditions were reported among a small percentage of vehicles (<0.02%) serviced in connection with a related recall, conducted previously.** An FCA US LLC investigation discovered the service procedure, if not followed precisely, may leave vehicles susceptible to a short-circuit, creating a potential fire hazard.The Company is unaware of any related injuries or accidents. Post-service overheating conditions were observed only in vehicles equipped with a certain wiring package. These vehicles were produced before Sept. 2, 2012.Affected are model-year 2011-2012 Jeep Grand Cherokee and Dodge Durango SUVs produced before Sept. 2, 2012. Wiring in the headliners of these vehicles will be secured with a new adhesive.

How to turn a Dodge airport tug into a trail slayer

Sometimes, having a ton of fun requires takes a ton of work. Just nine days before the so-called Ultimate Adventure 2014, the folks behind 4-Wheel & Off-Road had 40 tasks to complete in order to turn the ratty truck pictured above into a machine that could excel on treacherous off-road trails while still being able to handle highway jaunts. Much of process behind the build was chronicled on the latest episode of Dirt Every Day.
The team's vehicle started life as a 1990 Dodge tug truck that spent part of its life hauling around airplanes. The builders hung on to the Cummins six-cylinder diesel, but they tossed out practically everything else for the project, with some seriously heavy-duty replacement parts for the transmission, transfer case, axles and a whole lot more. The process was certainly a ton of work, but the end result looks like a fantastic crawler.
Sure, it might have been easier to bring a truck that was already prepared, but where would the fun in that have been? Stay tuned until the end of the video for a few glimpses of the completed Dodge and peek at some of the punishment it goes through.