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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Viper GTS-R goes back to old-school livery

The Dodge Viper may have been around now for over 20 years, but as far as racing achievements go, 2000 was its finest season. That's when it won the Rolex 24 at Daytona, the GTS class trophy at the 24 Hours of Le Mans and its second consecutive title in the American Le Mans Series.
Since then, SRT Motorsports hasn't quite had the same success, withdrawing from Le Mans this year and shedding the Dodge name and its emblematic red and white livery for the SRT badge and a silver snakeskin theme. But now that the Viper is back under the Dodge banner, so too is the racing team returning to its classic livery.
Starting from the six-hour race at Watkins Glen next week, both the No. 91 and No. 93 Viper GTS-Rs will wear the red base color with twin white racing stripes that its more accomplished forebears wore on circuits around the world. And with it, maybe the Viper will return once again to the winner's circle at home and abroad.

Everything is absurd in Fate of the Furious, including the car hacking

Truly ridiculous and absurd scenes and situations are a staple of the Fast and Furious series, And earlier trailers made it clear that Fate of the Furious wouldn't be any different as soon as the submarine appeared. However, it turns out the craziness has spread to the topic of car hacking. The hacker is Charlize Theron's character, Cipher, and she can apparently control any car in the world, and many of them at once. She uses this to great effect in creating giant rivers of rampaging automobiles through city streets, and waterfalls of cars flying off of parking structures. And if you look closely at these groups of vehicles, it is evident that she can even control older cars that have no automated steering or throttle capabilities whatsoever. We would ask how that works, but we know that's a silly question in the Fast and Furious universe. After all, this is the series that featured Dominic Toretto flying through the air over a freeway to catch Letty Ortiz and land on another car. And they survived. Your logic has no power here! We also noticed that Cipher seems to have a preference to hack vehicles from Fiat Chrysler. In the trailer, multiple Chrysler 300s, a Jeep Cherokee, a Jeep Grand Cherokee, and a Dodge Challenger all get some prominent screen time when they're being hacked. We're not so sure this is good product placement for the brand, particularly considering this is the same company that recalled over a million vehicles to fix a software issue that could lead to hacking. Maybe this is the trade-off for having the Dodge Challenger Demon as a hero car. There's more to this trailer than Chryslers and hacking though. It turns out that Cipher has been following Toretto for a few movies now. Also, characters fly with jet packs, and Dwayne "The Rock" Johnson's character shoves a torpedo out of the way, on ice, while hanging out of a truck. Check it all out in the video above. Related Video: