1971 Datsun 240z Series 1 on 2040-cars

Auto blog

Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

First new Datsun in decade sketched, set for Indian reveal

Nissan's Datsun nameplate revival will begin with two models bound for the Indian market. Nissan has released sketches of a five-door hatchback based on the Micra (codenamed K2) and a top-down view of a hood that could potentially be from a sedan.
The company's press release says all will be revealed on July 15 in New Delhi, India. The Datsun lineup will be first offered in 2014 to that country's ride-deprived residents as well as Indonesia and Russia. Later in 2014, South Africa will join the list.
We've heard Nissan plans for Datsuns to share platforms with company-owned Lada. In January, we heard the projected price tag could be around $3,000 USD to compete with Chinese imports. The official press release (which can be read in full below) says nothing about either of these reports, however.

This father and son duo terrorize the UK countryside in Datsun 240Z pair

The Datsun 240Z got a lot of things right when it was introduced, with handsome styling, strong performance and a reasonably affordable price. And while the coupes grew a strong fan base in the US, they remained quite a rarity in the UK. Decades later, a father and son in England have latched onto the car and bonded over their shared love for two completely opposite takes on this Japanese GT
There's already quite a collection of exotics in Mel Streek's garage, and his rat rod 240Z, which he calls the Ratsun, definitely doesn't fit with the rest. On the outside, the Datsun looks ready to fall apart, but it's mechanically perfect underneath. Alternatively, Mel's son, Ollie, has a completely different take for his Z with its perfect, shining paint.
Both Zs sound amazing, though. They have a mechanical, somewhat course exhaust note that's intoxicating to hear. You can definitely tell there's some work going on under the hood. Check out this video from Petrolicious for a father and son who both find something to love in these classic Japanese coupes.