1990 Daihatsu Hijet Climber Dump Bed on 2040-cars

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Suzuki and Daihatsu join Toyota electric vehicle venture

TOKYO — Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars. The two automakers will each acquire a 10% stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60% stake, they said. "With Suzuki and Daihatsu joining the project and working together, we'll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles," said Toyota President Akio Toyoda. "With this expansion, I believe that we'll be able to take one step closer to a better mobility society," Toyoda said. The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars. Toyota, Isuzu and Hino launched the Commercial Japan Partnership Technologies Corporation in April to bolster their competitive edge in connected, commercial vehicles. Daihatsu's president Soichiro Okudaira said joining the pact and introducing connected, mini-commercial vehicles would allow data sharing, a major benefit for companies to provide better services to customers and improve logistics efficiency. (Reporting by Eimi Yamamitsu; Writing by Ritsuko Ando; Editing by Louise Heavens) Related Video: Green Suzuki Toyota Daihatsu Electric Akio Toyoda

Junkyard Gem: 1990 Daihatsu Charade SE Hatchback

The third-generation Daihatsu Charade could be purchased in the United States for the 1988 through 1992 model years, but competition against the likes of the Ford Festiva, Geo Metro, Subaru Justy, and Pontiac LeMans proved too tough for the relatively unknown Japanese marque. You won't see many Charades (or Rockies) today, but this gold '90 Charade manage to avoid the crusher until age 27. The Charade name is up there with Achieva, Starion, ETC, and Aspire, when it comes to model names from the "what could they have been thinking?" category. Like the Metro and Justy, the Charade's standard engine was a straight-three driving the front wheels. This engine was good for 53 horsepower, compared to 66 in the Justy and 55 in the Metro. An optional four-cylinder making 80 hp was available. The Charade listed for $6,497 in 1990, which is about $12,000 in inflation-adjusted 2017 dollars. The '90 Geo Metro was $6,995 and the Justy was a mere $6,295. This Charade never even made it to 100,000 miles, which may or may not be indicative of its build quality. Daihatsu USA tried to make the brand's obscurity a selling point in this 1991 ad, but the company was gone after the following year. Related Video: Featured Gallery Junked 1990 Daihatsu Charade View 17 Photos Auto News Daihatsu Automotive History

Junkyard Gem: 1990 Daihatsu Rocky SX

The Daihatsu Motor Company, best-known for its popular kei cars and vans in Japan, made a short-lived attempt to sell highway vehicles in the United States. From the 1988 through 1992 model years, the Charade subcompact and Rocky mini-SUV could be purchased here, after which the brand packed up and went home. As you might imagine, the Charade is very rare and the Rocky nearly nonexistent today, but my junkyard searching never ceases and I find examples here and there. Here's a 1990 Rocky, found in a self-service yard near Denver, Colorado. The Rocky name was used mostly in Japan and North America, while the rest of the world knew this truck as the Feroza or Sportrak.   Its narrow track and light weight made the Rocky good for off-road use and the price tag was reasonable, but (as was also the case with the Suzuki Samurai) it didn't fare so well as an American highway commuter. The main reason Rocky sales never really took off here, though, was the never-heard-of-it manufacturer coupled with a nasty recession.   Toyota, which owned enough of Daihatsu to have veto power over business decisions in 1990, eventually took full control of the company in 2016. Today, Toyota rakes in the yen selling Daihatsu Hijet trucks around the world.   The 1.6-liter four-cylinder engine in the Rocky made 94 horsepower.   Both the Rocky and the Charade could be purchased with a four-speed automatic transmission, but most buyers opted for the cheaper and more fuel-efficient five-on-the-floor manual. In fact, I've found but a single slushbox Daihatsu in all my years of junkyard crawling.   This little truck trundled over just past 200,000 miles of asphalt and (presumably) mud, dirt, and snow during its 31 years. For a Daihatsu, that's very impressive.   But the resale value on a well-worn small truck with three pedals and badges from a mystery manufacturer isn't so great, so here it sits. As rare as Bigfoot and the Loch Ness Monster! In Japan, shrill cuteness sold Rockies. In Oz, the Feroza's off-road abilities kept it from being late to surfing appointments. As tough as Uncle Toby's Iron Men. The Feroza name was used in Europe as well. Intensely rad Dutch car shoppers could get the Feroza's canvas top in various 1980s early 1990s pastel colors, to match their leg warmers.