1996 Daihatsu Hi-jet on 2040-cars

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Toyota buys Daihatsu for small-car development

Toyota is getting serious about small cars, but it's not going at it alone. Instead it's turning to its subsidiary Daihatsu, with which it will now share more resources and expertise. And in the process, it's acquiring the remaining stake in the smaller automaker. Daihatsu is a Japanese carmaker founded in its present form in 1951, but with roots that trace back as far as 1907. Toyota acquired a controlling interest of 51 percent in Daihatsu in 1988, bringing the company under its umbrella. But now it is raising its stake to 100 percent by a reciprocal share-swap agreement that will see Daihatsu's other shareholders take 0.27 shares in the larger company for each share in the smaller. As part of the new arrangement, the Daihatsu division will take the lead in developing new small cars, both for itself and for its parent company. Toyota in turn will also share key technologies with Daihatsu, and both will share each other's networks in emerging markets. The bottom line is that we can expect to see more small Toyotas and Scions developed and built by Daihatsu in the near future. The Daihatsu name may not be as familiar to Americans as some of Toyota's other brands. It briefly sold models like the Charade and Rocky in the United States under its own name in the late 1980s and early 90s. However US customers may be more familiar with those it built for the Scion brand, such as the Scion xB that was based on the Daihatsu Materia. While the realistic part of our brains force us to admit it's unlikely, the dreamer within us will hold out hope that the new arrangement could see a Scion version of the nimble little Daihatsu Kopen roadster make its way to our shores in the coming years. Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy Toyota Motor Corporation (Toyota) and its subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota by way of a share exchange (expected to be completed in August 2016). The purpose of the agreement is to develop of ever-better cars by adopting a unified strategy for the small car segment, under which both companies will be free to focus on their core competencies. Ultimately, this will help Daihatsu and Toyota to attain their joint goal of achieving sustainable growth. Additionally, the aim of the share exchange is to enhance the value of both brands.

Daihatsu kei camper van heads to Tokyo Auto Salon

Daihatsu is heading to the 2022 Tokyo Auto Salon with a selection of modified cars. The event is known for its high-performance sports cars and extravagant luxury rides, so how does a company specializing in kei cars and compacts stand out? By headlining a kei camper with a folding rooftop tent. #Vanlife! The Daihatsu Atrai Deck Camper started out as a kei delivery truck for Japan's narrow city streets. It's a notable vehicle for being the only kei truck that has four doors and a pickup-like bed in the back. Not only that, but the two rear doors are of the sliding variety, and the tailgate folds open 180 degrees. Normally, this would seem to be a hit with refrigerator or grandfather clock repairmen, but Daihatsu sees it as the perfect camping car. The rooftop canopy appears to open and fold outward in shapes that mimic the added buttresses along the bed. Additional expedition gear comes in the form of a safari rack on top of the tent shell, an LED light bar and what appear to be two pairs of auxiliary lights in a bespoke front fascia. Daihatsu's building four other vehicles for the Auto Salon. One is a more luxurious version of the fully enclosed Atrai van, fitted with a grille rivaling that of the new Silverado. Another Daihatsu HiJet kei truck is described as an assembly experience truck for the Copen roadster. Though we only have a cartoony illustration to go with it for now, it looks like you'll be able to construct the nose of a Copen in the truck's bed. Last but not least, Daihatsu is showing two variants of the revived Daihatsu Rocky. Gen X readers might remember that name from the Suzuki Samurai-esque off-roader that was sold briefly in the U.S. from 1988-92. Unlike its body-on-frame predecessors, the new Rockys are unibody compacts. The show cars depict a luxury-leaning version and an off-road version. Should Daihatsu ever return to the U.S. market the Rocky would probably sell well in crossover-crazy America, but the real MVP would be a production Atrai Deck Camper. Related Video: Featured Gallery Daihatsu Tokyo Auto Salon 2022 Aftermarket Tokyo Auto Salon Daihatsu Crossover Minivan/Van

Junkyard Gem: 1990 Daihatsu Rocky SX

The Daihatsu Motor Company, best-known for its popular kei cars and vans in Japan, made a short-lived attempt to sell highway vehicles in the United States. From the 1988 through 1992 model years, the Charade subcompact and Rocky mini-SUV could be purchased here, after which the brand packed up and went home. As you might imagine, the Charade is very rare and the Rocky nearly nonexistent today, but my junkyard searching never ceases and I find examples here and there. Here's a 1990 Rocky, found in a self-service yard near Denver, Colorado. The Rocky name was used mostly in Japan and North America, while the rest of the world knew this truck as the Feroza or Sportrak.   Its narrow track and light weight made the Rocky good for off-road use and the price tag was reasonable, but (as was also the case with the Suzuki Samurai) it didn't fare so well as an American highway commuter. The main reason Rocky sales never really took off here, though, was the never-heard-of-it manufacturer coupled with a nasty recession.   Toyota, which owned enough of Daihatsu to have veto power over business decisions in 1990, eventually took full control of the company in 2016. Today, Toyota rakes in the yen selling Daihatsu Hijet trucks around the world.   The 1.6-liter four-cylinder engine in the Rocky made 94 horsepower.   Both the Rocky and the Charade could be purchased with a four-speed automatic transmission, but most buyers opted for the cheaper and more fuel-efficient five-on-the-floor manual. In fact, I've found but a single slushbox Daihatsu in all my years of junkyard crawling.   This little truck trundled over just past 200,000 miles of asphalt and (presumably) mud, dirt, and snow during its 31 years. For a Daihatsu, that's very impressive.   But the resale value on a well-worn small truck with three pedals and badges from a mystery manufacturer isn't so great, so here it sits. As rare as Bigfoot and the Loch Ness Monster! In Japan, shrill cuteness sold Rockies. In Oz, the Feroza's off-road abilities kept it from being late to surfing appointments. As tough as Uncle Toby's Iron Men. The Feroza name was used in Europe as well. Intensely rad Dutch car shoppers could get the Feroza's canvas top in various 1980s early 1990s pastel colors, to match their leg warmers.