1996 Daihatsu Hi-jet on 2040-cars

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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Junkyard Gem: 1990 Daihatsu Rocky SX

The Daihatsu Motor Company, best-known for its popular kei cars and vans in Japan, made a short-lived attempt to sell highway vehicles in the United States. From the 1988 through 1992 model years, the Charade subcompact and Rocky mini-SUV could be purchased here, after which the brand packed up and went home. As you might imagine, the Charade is very rare and the Rocky nearly nonexistent today, but my junkyard searching never ceases and I find examples here and there. Here's a 1990 Rocky, found in a self-service yard near Denver, Colorado. The Rocky name was used mostly in Japan and North America, while the rest of the world knew this truck as the Feroza or Sportrak.   Its narrow track and light weight made the Rocky good for off-road use and the price tag was reasonable, but (as was also the case with the Suzuki Samurai) it didn't fare so well as an American highway commuter. The main reason Rocky sales never really took off here, though, was the never-heard-of-it manufacturer coupled with a nasty recession.   Toyota, which owned enough of Daihatsu to have veto power over business decisions in 1990, eventually took full control of the company in 2016. Today, Toyota rakes in the yen selling Daihatsu Hijet trucks around the world.   The 1.6-liter four-cylinder engine in the Rocky made 94 horsepower.   Both the Rocky and the Charade could be purchased with a four-speed automatic transmission, but most buyers opted for the cheaper and more fuel-efficient five-on-the-floor manual. In fact, I've found but a single slushbox Daihatsu in all my years of junkyard crawling.   This little truck trundled over just past 200,000 miles of asphalt and (presumably) mud, dirt, and snow during its 31 years. For a Daihatsu, that's very impressive.   But the resale value on a well-worn small truck with three pedals and badges from a mystery manufacturer isn't so great, so here it sits. As rare as Bigfoot and the Loch Ness Monster! In Japan, shrill cuteness sold Rockies. In Oz, the Feroza's off-road abilities kept it from being late to surfing appointments. As tough as Uncle Toby's Iron Men. The Feroza name was used in Europe as well. Intensely rad Dutch car shoppers could get the Feroza's canvas top in various 1980s early 1990s pastel colors, to match their leg warmers.

A Daihatsu kei fire truck is making friends all over San Francisco

We have some bad news. Those of you rocking your imported Nissan Skylines and Mitsubishi Lancer Evolutions have been doing it all wrong. If you want to actually make friends and influence people, the JDM car to drive is a 1990 Daihatsu Hijet fire truck. Todd Lappin already has a Skyline, but if Instagram accounts are any measure of success, it's his tiny red kei-class emergency vehicle that gets all the attention. Strangers want to take photos with it, kids want to play with it, and it stands out at any car show. He imported it last year from a small Japanese ski resort town to San Francisco. "The best analogy is walking down the street with a puppy," Lappin told the San Francisco Chronicle, "in the way that everybody becomes their nicest, sweetest, best-behaved self. Doesn’t matter — men, women, young, old. They stop and laugh and have kind of a confused look on their faces." The truck is named Kiri, after its original home of Kirigamine, located in Nagano Prefecture. According to Lappin, the whole town's population is only a couple hundred people. The fire department there was all volunteer, and the truck has only accumulated about 4,000 miles on it since new. After it was decommissioned, Lappin bought it at auction for "almost nothing." Vehicles are federally eligible for import if they 25 years old, a vestige of when Mercedes-Benz lobbied the U.S. government to restrict European imports of its cheaper models.  Because it was built to meet kei specifications, the truck has a 660cc engine churning out 63 horsepower. However, it was never meant for freeway cruising, just around-town hustling. Lappin told the SF Chronicle the Hijet tops out at around 60 mph on the highway, but "it sprints up San Francisco hills like you wouldnÂ’t believe." The truck arrived stripped of its fire equipment, but Lappin reassembled what it needed to become a functioning firefighting tool again. The truck doesn't carry its own water tank. Instead, its onboard pump allows the hose to be plopped into any water source, using an old-school wicker filter to strain out any debris. When asked whether the truck could put out a fire, Lappin mentions that it will live in Somona part-time. Located about an hour north of the city, it's an area that has seen its share of wildfires in recent years.