1997 Daihatsu Atrai Classic on 2040-cars

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Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Junkyard Gem: 1990 Daihatsu Charade SE Hatchback

The third-generation Daihatsu Charade could be purchased in the United States for the 1988 through 1992 model years, but competition against the likes of the Ford Festiva, Geo Metro, Subaru Justy, and Pontiac LeMans proved too tough for the relatively unknown Japanese marque. You won't see many Charades (or Rockies) today, but this gold '90 Charade manage to avoid the crusher until age 27. The Charade name is up there with Achieva, Starion, ETC, and Aspire, when it comes to model names from the "what could they have been thinking?" category. Like the Metro and Justy, the Charade's standard engine was a straight-three driving the front wheels. This engine was good for 53 horsepower, compared to 66 in the Justy and 55 in the Metro. An optional four-cylinder making 80 hp was available. The Charade listed for $6,497 in 1990, which is about $12,000 in inflation-adjusted 2017 dollars. The '90 Geo Metro was $6,995 and the Justy was a mere $6,295. This Charade never even made it to 100,000 miles, which may or may not be indicative of its build quality. Daihatsu USA tried to make the brand's obscurity a selling point in this 1991 ad, but the company was gone after the following year. Related Video: Featured Gallery Junked 1990 Daihatsu Charade View 17 Photos Auto News Daihatsu Automotive History

Suzuki and Daihatsu join Toyota electric vehicle venture

TOKYO — Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars. The two automakers will each acquire a 10% stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60% stake, they said. "With Suzuki and Daihatsu joining the project and working together, we'll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles," said Toyota President Akio Toyoda. "With this expansion, I believe that we'll be able to take one step closer to a better mobility society," Toyoda said. The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars. Toyota, Isuzu and Hino launched the Commercial Japan Partnership Technologies Corporation in April to bolster their competitive edge in connected, commercial vehicles. Daihatsu's president Soichiro Okudaira said joining the pact and introducing connected, mini-commercial vehicles would allow data sharing, a major benefit for companies to provide better services to customers and improve logistics efficiency. (Reporting by Eimi Yamamitsu; Writing by Ritsuko Ando; Editing by Louise Heavens) Related Video: Green Suzuki Toyota Daihatsu Electric Akio Toyoda