1994 Daihatsu Atrai Van on 2040-cars

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Suzuki and Daihatsu join Toyota electric vehicle venture

TOKYO — Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars. The two automakers will each acquire a 10% stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60% stake, they said. "With Suzuki and Daihatsu joining the project and working together, we'll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles," said Toyota President Akio Toyoda. "With this expansion, I believe that we'll be able to take one step closer to a better mobility society," Toyoda said. The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars. Toyota, Isuzu and Hino launched the Commercial Japan Partnership Technologies Corporation in April to bolster their competitive edge in connected, commercial vehicles. Daihatsu's president Soichiro Okudaira said joining the pact and introducing connected, mini-commercial vehicles would allow data sharing, a major benefit for companies to provide better services to customers and improve logistics efficiency. (Reporting by Eimi Yamamitsu; Writing by Ritsuko Ando; Editing by Louise Heavens) Related Video: Green Suzuki Toyota Daihatsu Electric Akio Toyoda

Junkyard Gem: 1990 Daihatsu Charade

The North American automotive landscape is littered with the bones of overseas marques that tried and failed to get a toehold here. Peugeot, Austin, Sterling, Yugo, Suzuki, Daewoo… the list goes on and on. Daihatsu had the backing of majority shareholder Toyota and a very successful line of vehicles in its Japanese homeland, so the idea of selling in North America seemed to make sense in the late 1980s. Things didn't work out so well in the end, but two models of Daihatsu could be purchased here for the 1988 through 1992 model years. Here's an example of the better-known Daihatsu, spotted in a Denver-area U-Wrench yard. Apologies for the beschmutzified images; I was pulling vast quantities of Junkyard Boombox parts at this yard's All You Can Carry For $59.99 Sale that day, and I got transmission fluid on the lens. The Charade was very cheap and pretty well screwed-together, but it had to compete against cheap cars from well-known makes such as Subaru (the Justy), Pontiac (the Daewoo-built LeMans), Ford (the Mazda-built Festiva), and Geo (the Suzuki-built Metro), and it was saddled with one of the worst names in automotive history. At least the suits at Daihatsu got the naming thing right with their little mini-SUV: the Rocky. Strangely, I still see the occasional Daihatsu as I roam the car graveyards of the land. I'm not sure where they hide, but they end up here. The three-banger in the '90 Charade generated a not-so-whopping 53 horsepower. Think about that the next time you moan about the new Mirage's allegedly intolerable 78 horses, or the Versa's 109. In Hong Kong, the car's Japanese origins were emphasized in the advertising. We've set a new standards for new cars todayÂ… but you can't feel the glow until you drive one away! Featured Gallery Junked 1990 Daihatsu Charade View 14 Photos Auto News Daihatsu Automotive History Junkyard Gems

Daihatsu unveils 2021 Tokyo Auto Salon lineup

The Tokyo Auto Salon has been canceled for 2021 because of — you guessed it, COVID-19 — but that hasn't stopped Japan's carmakers from building some wild concepts for the event. First to reveal their lineup is Daihatsu, who brings a five-pack of whimsical kei cars to the party. For driving enthusiasts, perhaps the most compelling is the Copen Spyder Ver. The most notable thing about the standard Daihatsu Copen is the fact it utilizes a spaceframe structure that lets you easily swap out body panels to create different looks and colors for your compact roadster. This look mixes the retro look of the Copen Cero with a speedster-style half-windshield, headrest fairings, and Volk Racing TE37 wheels. However, it's not the only race-themed kei car here. The Hijet Sporza Ver. takes the same speedster concept and applies it to an otherwise mundane delivery van. It receives a chopped roof, half-windshield, and headrest nacelles too. But, Daihatsu also keeps a sense of humor about the van. The kanji on the door says "Laguna Fruits and Vegetables," a reference to Laguna Seca Raceway and the fact that these types of trucks are most often seen on the farms of rural Japan. Overlanding has been the hot topic at recent SEMA shows, so it only makes sense that Daihatsu would capitalize on the trend with a Hijet Jumbo Camper Ver. The retro design is a tribute to the second-generation Hijet, but upgraded with LED lighting, a safari rack, and bed canopy. Who's the boxy SUV that's a hit with all the outdoorsy lifestyle millennials? Taft. Who's the Daihatsu mini-crossover outfitted with rugged off-road tires? The Taft Crossfield Ver., you're damn right. Who's the kei car with a safari rack, light bar, winch and recovery points? You know I'm talkin' about Taft. Apologies to Issac Hayes. Lastly, the Daihatsu Thor Premium Ver. D-Sport is a more traditional custom. Based on the Thor kei car, it gets blingy wheels, a roof spoiler, suspension job, and a snazzy aero kit. It probably doesn't get much in the performance department due to the kei class's horsepower restrictions to 63 horsepower, but its superb space maximization and vaguely VIP-ish look would help you cruise crowded cities in comfort and style. It's not clear when the public will be able to see these cars in person but Daihatsu plans to show them at the Virtual Auto Salon in early January. Featured Gallery Daihatsu Tokyo Auto Salon 2021 Tokyo Auto Salon Daihatsu