1970 Citroen Mehari on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Citroen Oli concept is electric and made from cardboard (sort of)

The wee-little pug-nosed beastie you see here is the brand-new Citroen Oli concept, and it's not like other cars. You see, most vehicles are made from stampings of steel and aluminum. A few, like the Chevy Corvette, have bodies formed out of fiberglass, the DeLorean was famously stamped from stainless steel and the former East German Trabant was fashioned out of something called Duroplast, which is sort of like Formica. The Citroen Oli is "made from recycled corrugated cardboard formed into a honeycomb sandwich structure between fiberglass reinforcing panels." We know what you're thinking, because it's the first thing we thought too. How can cardboard stand up to the weather, impacts and stresses that cars will undoubtedly have to contend with? The quirky French automaker has answers. Citroen partnered with BASF to design the material, and it's coated in a kind of resin, then covered in a protective layer of a "tough, textured" product called Elastocoat that's often used in parking garage construction, and finally painted. Bumpers are formed from polypropylene plastic containing 50% recycled materials, and the wheel arches are recyclable plastic, too. Why go to such trouble to use this material instead of just relying on time-tested metals? Citroen says the panels are strong enough for an adult to stand on them, 50% lighter than steel and fully recyclable (to be fair, steel and aluminum are also commonly recycled). The emphasis on weight savings continues throughout the Oli's design. The body panels are all either perfectly horizontal or vertical, simplifying construction and reducing weight. Even the windshield is perfectly vertical, which again reduces weight and cost. That all maximizes interior space, too — there's a reason boxes are square, after all. Speaking of the interior, you'll notice there aren't any screens. With all this talk of unique construction methods and design, we've not yet talked about propulsion. As you'd expect, the Oli is electric, but we don't know much past that. With its comparatively small 40kWh battery pack, it can travel up to 248 miles, though we're not sure on what testing regimen. Its top speed is capped at 68 miles per hour, which is a clear indicator that this machine is designed primarily for urban and small-town rural use, not long stretches of highway. Citroen claims a charge from 20% to 80% takes just 23 minutes, though the actual charging specifications aren't known.

Citro"en DS3 tears the roof off

The Citroën DS3 Cabrio we first saw at the 2012 Paris Motor Show has launched in the UK, putting more Gallic-tinged, canvas-roofed convertible goodness on the automotive menu. Competing directly against cars like the Mini Cooper Convertible and Fiat 500C, Citroën believes it's got a winner because on top of the DS3's already popular chops the Cabrio maintains the five-seater space and the largest cargo area in the segment.
You can open and close the roof at up to 75 miles per hour - the Citroën release doesn't say whether that means all the way or to the intermediate, horizontal position. Buyers get seven exterior colors to select from, a roof in either black, Infinite Blue or Moondust Grey DS Monogramme, six interior decor styles, and nine wheel options.
There are three trims, the DSign with the 82-horsepower VTi engine is the backstop of the line at 15,045 pounds ($23,747 US) on-the-road, the DStyle with the 120-hp VTi for 17,425 pounds ($27,507 US) and the DSport with its 155-hp THP motor for 19,675 pounds ($31,201 US). The press release below will be happy to tell you more.