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Citro"en reveals DS 5LS luxury sedan for the Chinese market

Typically seen as more of a budget brand, Citroën set out to move upmarket with the re-launch of its DS line and the debut of the DS3 in 2010. But in the years since, it has only produced hatchbacks, and as anyone could tell you, a luxury marque wouldn't be a luxury marque without a luxury sedan. And that's what the French automaker has set out to create with this latest model to join the family.
Designed specifically for the Chinese market - where buyers still demand sedans like we do here - the DS 5LS is based on (and will be built alongside) the existing DS5 hatch. Its design is derived closely from the Numero 9 and Wild Rubis concepts, but with a trunk and applied to a footprint only slightly larger than the latest Mercedes-Benz C-Class. Positioned in the smaller C segment, however, the DS 5LS claims the longest wheelbase in its class. That gives it a rather commodious interior, swathed in leather, wood and metal, with features like massaging front seats and reclining rear seats.
Power comes in the form of a twin-scroll turbocharged, direct-injection four-cylinder engine displacing either 1.6 or 2.0 liters, mated to a six-speed automatic. Buyers will be able to choose between nine exterior colors when they order theirs through one of 50 dedicated DS dealerships across China. With its launch at the Carrousel du Louvre in Paris, Citroën also announced that it will be launching an SUV in the Chinese market as well sometime next year.

FCA and Peugeot reportedly agree on merger

Citing a Wall Street Journal report, the Detroit Free Press says "Fiat Chrysler and PSA Groupe have agreed to merge." The Journal reported on talks between the two car companies only yesterday. It's said that Peugeot's board met yesterday to approve the deal, FCA's board met today, and an announcement could come as soon as tomorrow, Thursday. Both automakers have released statements, but neither company has released any information beyond admitting to ongoing talks. If the merger happens, the combined entity would become the world's fourth-largest carmaker with a $50 billion valuation, slotting in behind Toyota, the Volkswagen Group, and the Renault Nissan Mitsubishi alliance. Among the merger options possible, "an all-stock merger of equals" is the one analysts and Moody's seem to give the best grade. The reported merger would come about four months after FCA walked away from merger talks with Renault. FCA said the French government scuppered those talks over the role of Nissan in a reformed entity, but there were also brewing issues with French unions, and ongoing turmoil among Renault and Nissan leadership thanks to continuing fallout from ex-CEO Carlos Ghosn's arrest last year. FCA makes most of its revenue in the U.S. and rules Italy, while Peugeot is the second-best-selling automaker in Europe with its own brand in France and Opel in Germany. The two companies already have a partnership in Europe making vans, one that FCA CEO Mike Manley has spoken highly of. Among the list of obvious benefits in a potential merger, FCA would get access to Peugeot's small, modern platforms, $10.2 billion in cash, and electrified and hybrid architecture developments, the latter especially important to FCA as those are fields where it lags. Peugeot would get much easier access to the U.S. market, and the money-printing brands Jeep and Ram. A merged carmaker would have combined sales of nearly 9 million a year, based on 2018 results. By comparison, both Volkswagen and Toyota sell over 10 million cars a year, while the Renault-Nissan-Mitsubishi alliance almost 11 million. Peugeot CEO Carlos Tavares has proved he knows how to do turnarounds and mergers. After leaving a position as Carlos Ghosn's right-hand man in 2012, Tavares took over Peugeot in 2014, navigated a bailout from the French government and China's Dongfeng Motors in 2015, and turned PSA into a regional powerhouse.

Peugeot plans to launch DS brand in US after 2020

Want to get your hands on a new French car? If you live in the United States, you're pretty much out of luck. Mainstream French automakers like Renault, Peugeot and Citroën don't compete in the US marketplace. However, American buyers may get some French flavor in a few years' time in the form of DS.
For those unfamiliar, DS is a brand under the umbrella of Peugeot SA. Until recently it existed as a sub-brand of the Citroën division, but is now being spun off into its own unit, with its own products and aspirations - and those include the US marketplace. This according to Yves Bonnefont, the newly named CEO of the DS brand and top lieutenant of PSA chief Carlos Tavares. "We want to make DS a global premium brand," Bonnefont revealed to Automotive News Europe at the Paris Motor Show where it unveiled the concept pictured above. "And you cannot be global without the US." It would likely take until after 2020 to enact the plan, however, closing out three decades since Peugeot withdrew from the US market in 1991.
PSA Peugeot Citroën ranks among the few largest automakers in Europe, the top ten largest in the world, and certainly one of the largest that does not participate in the North American market. The company recently underwent a shift in ownership and management, bringing the French government and Chinese automaker Dongfeng on board and naming a new slate of top executives. Among the many steps the new ownership and management have taken is to separate the DS line from the Citroën brand.