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Citro"en reveals DS 5LS luxury sedan for the Chinese market

Typically seen as more of a budget brand, Citroën set out to move upmarket with the re-launch of its DS line and the debut of the DS3 in 2010. But in the years since, it has only produced hatchbacks, and as anyone could tell you, a luxury marque wouldn't be a luxury marque without a luxury sedan. And that's what the French automaker has set out to create with this latest model to join the family.
Designed specifically for the Chinese market - where buyers still demand sedans like we do here - the DS 5LS is based on (and will be built alongside) the existing DS5 hatch. Its design is derived closely from the Numero 9 and Wild Rubis concepts, but with a trunk and applied to a footprint only slightly larger than the latest Mercedes-Benz C-Class. Positioned in the smaller C segment, however, the DS 5LS claims the longest wheelbase in its class. That gives it a rather commodious interior, swathed in leather, wood and metal, with features like massaging front seats and reclining rear seats.
Power comes in the form of a twin-scroll turbocharged, direct-injection four-cylinder engine displacing either 1.6 or 2.0 liters, mated to a six-speed automatic. Buyers will be able to choose between nine exterior colors when they order theirs through one of 50 dedicated DS dealerships across China. With its launch at the Carrousel du Louvre in Paris, Citroën also announced that it will be launching an SUV in the Chinese market as well sometime next year.

PSA Peugeot-Citro"en gets EU approval for life-line loan from France

PSA Peugeot-Citroën has been struggling to offer low finance rates to customers since its banking arm, Banque PSA Finance, had its credit score downgraded, which in turn has made it hard for the French carmaker to compete with brands that offer lower finance rates, such as Volkswagen. The French government recognized the catch-22 and, after negotiations with PSA and European Union approval, has guaranteed the banking arm seven billion euro in bonds to secure its debt and lower borrowing costs, Automotive News reports. The infusion of bonds will be spread from January 1, 2013 through December 31, 2016.
As part of the requirements for EU approval, PSA agreed to refrain from acquisitions in excess of 100 million euro per year and curb its debt levels, Automotive News reports. The EU Comission was required to approve the bond infusion before it could take place in an effort to reduce to a minimum "the damaging effects for competitors who have not received support from public funding," said Joaquin Almunia, EU Competition Commissioner.
In addition to the bonds for Banque PSA, a diesel-hybrid program will also receive 86 million euro from the French government, which was also approved by the EU Commission.

Citroen Divine DS Concept ushers in the next generation of French style [w/video]

Meet the new Divine DS Concept, the future of Citroën's new DS sub-brand and one of the bigger debuts at this 2014 Paris Motor Show. Why, you ask? Well, the current crop of DS cars, like the DS3 and DS4, are basically just slightly restyled versions of the standard Citroën C3 and C4. Park them next to their more mundane counterparts, and the relationship is plain as day.
The introduction of the Divine DS, though, is a preview of what Citroën is going to do to differentiate the premium DS line from its parent's mainstream, twin-chevron-adorned cars and crossovers.
That means a new, expressive exterior design, using what designers call the "DS wings," or the chrome bits below the headlights and above the lower intakes. While Citroën first introduced this on the DS5-based 5LS, the Divine DS' interpretation is more upright, giving the fascia a "heightened sense of prestige." Okay.