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Citroen Divine DS Concept ushers in the next generation of French style [w/video]

Meet the new Divine DS Concept, the future of Citroën's new DS sub-brand and one of the bigger debuts at this 2014 Paris Motor Show. Why, you ask? Well, the current crop of DS cars, like the DS3 and DS4, are basically just slightly restyled versions of the standard Citroën C3 and C4. Park them next to their more mundane counterparts, and the relationship is plain as day.
The introduction of the Divine DS, though, is a preview of what Citroën is going to do to differentiate the premium DS line from its parent's mainstream, twin-chevron-adorned cars and crossovers.
That means a new, expressive exterior design, using what designers call the "DS wings," or the chrome bits below the headlights and above the lower intakes. While Citroën first introduced this on the DS5-based 5LS, the Divine DS' interpretation is more upright, giving the fascia a "heightened sense of prestige." Okay.

Citro"en bringing Wild Rubis concept to Shanghai

Citroën announced that it will be bringing the "latest expression" of its DS lineup to the Shanghai Motor Show next week, with this aubergine-hued concept called Wild Rubis. For the record, "Rubis" is French for "Ruby" and alludes to that purple/red paint, as far as we can make out.
The French automaker tells us that the Wild Rubis foreshadows an upcoming DS SUV. The concept is going to be "full-hybrid, plug-in technology," beyond that, however, details are quite sparse. We expect that we'll receive a lot more in the way of detail about the Wild Rubis when Citroën rolls it out on the stage in China.
What the press release lacks in detail, however, Citroën has certainly made up for in imagery. It seems that before shipping the concept to Shanghai, the Wild Rubis was photographed extensively at the Cheval Blanc wine-growing estate in the Saint-Emilion area of France. The result is a massive image gallery for you to explore and enjoy.

This is Citro"en's amazing diorama tribute to celebrate its WRC winnings

Citroen has taken a unique stab at commemorating Sebastien Loeb and Daniel Elena's nine World Rally Championship wins. Rather than work up yet another tired video of the champions expounding on the virtues, trials and and tribulations that come with being the very best for nearly a decade straight, the company whipped up a diorama atop Citroen DS3. The scale model covers nine separate rally terrains, including bits from Rally Finland and the Acropolis Rally. Each one of the nine sections features a 1:43 scale version of the duo's rally car from each year of victorious competition.
The model took Kieron Barter of Funky Lemon Design and his team some two months to complete. Initially displayed at the Society of Motor Manufacturers and Traders, the diorama is set to start a tour of various dealers beginning today. Check out the full press release below for more information.