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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.

2015 Chrysler 200 earns Top Safety Pick+ [w/video]

If safety is a priority in your next car purchase, the 2015 Chrysler 200 looks like a pretty good bet, according to a recent evaluation from the Insurance Institute for Highway Safety. The new sedan scored top marks in all of the agency's crash tests and a "Superior" score from its optional front crash prevention system to earn it a Top Safety Pick+ rating. In the latest small overlap front crash test (video below), the new Chrysler nabbed a score of "Good," the IIHS's top rating. In the 40-miles-per-hour evaluation of the front 25 percent of the vehicle, the agency found that there was a low risk of serious injuries. The safety systems kept the dummy's head in position, and the side airbags protected it well. It also beat out the previous generation 200 that only had an "Acceptable" in that test. As part of its "Superior" score, the front crash prevention system was able to completely stop the 200 in the IIHS 12-mph test and significantly slowed it down from 25 mph. Scroll down to watch the carnage unfold as the sedan gets put through the small-overlap crash and read the official IIHS announcement of its results. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All-new Chrysler 200 aces small overlap front crash test, earns TOP SAFETY PICK+ ARLINGTON, Va. - The redesigned 2015 Chrysler 200, a midsize moderately priced car, earns the top rating of good in the Insurance Institute for Highway Safety's small overlap front crash test, a step up from the previous generation's rating of acceptable. With good ratings in all five of the Institute's crashworthiness evaluations, plus an available front crash prevention system that earns a superior rating, the 200 qualifies for the IIHS TOP SAFETY PICK+ award. In the small overlap test, the driver's space was maintained well, and injury measures recorded on the dummy indicated a low risk of any significant injuries in a real-world crash of this severity. The dummy's head was well controlled by the frontal airbag, which stayed in position during the crash. The side curtain airbag deployed and had sufficient forward coverage to protect the head from contact with side structures. The 200 earns a good rating in every measurement category for small overlap protection including structure, restraints and dummy kinematics, and injury measures for the head and neck, chest, pelvis, and legs and feet.