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Marchionne emailed Barra about merger between FCA and GM

Sergio Marchionne is adamant that global automakers will have to merge to remain profitable in the near future, and he'll tell that to anyone who's listening. Mary Barra, however, is not interested. According to The New York Times, the Fiat-Chrysler chief proposed a merger with General Motors via email to his counterpart back in March. Marchionne proposed meeting to discuss the matter, but Barra and her team reportedly rejected even entertaining the idea. This of course is not the first time Marchionne has raised the idea of a merger. He masterminded the marriage between Fiat and Chrysler, and reports have since suggested further mergers with Volkswagen, Peugeot, Ford, and others – including GM's own Opel unit. Some have taken his calls for consolidation as a weakness, but Marchionne insists that his empire is in good health – and that it's the industry as a whole which is in an untenable position. According to his view, automakers around the world need to align themselves into larger groups in order to reduce redundancy in investment, development and infrastructure – the duplication of which he terms as wasteful. "It's fundamentally immoral to allow for that waste to continue unchecked," said Marchionne to the Times. "I think it is absolutely clear that the amount of capital waste that's going on in this industry is something that certainly requires remedy," he said in a conference call with industry analysts late last month following the rejected GM approach. "A remedy in our view is through consolidation." News Source: The New York TimesImage Credit: Paul Sancya/AP Chrysler Fiat GM Sergio Marchionne merger fiat chrysler automobiles

Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

2015 Chrysler 300 swaggers into LA Auto Show [w/video]

The Chrysler 300 has always exuded a certain brashness, but the chip-on-its-shoulder styling seemed to mellow a bit after its 2011 redesign. Now, the bad boy of the premium sedan segment is getting some of its angry attitude back for 2015, and the refreshed model debuted here at the Los Angeles Auto Show. The grille is larger, the fascia is updated and the lights are redesigned. That doesn't seem like much, but when taken collectively, they give the car a more menacing glare. The inside is freshened with a new seven-inch in-cluster display, better-quality materials and an updated suite of available Uconnect features, and there's a bevy of new active safety features available, too. The engine line continues with the 3.6-liter V6 and the 5.7-liter V8, though they are now both paired with Chrysler's eight-speed automatic. The sedan also received a Sport mode button, which changes the tuning for the steering, engine and transmission, while providing a rear bias for all-wheel drive models. Pricing starts at $31,395, just as it did for the 2014 model. The lineup also gets a new Platinum model with special wood, chrome and leather finishings, though the company also has said it will discontinue the 300's high-performance SRT variant for in the United States. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New 2015 Chrysler 300: Return of the Big, Bold American Sedan with World-class Levels of Sophistication, Craftsmanship and Technology, Once Again Putting Boulevards and Interstates On Notice The new 2015 Chrysler 300 highlights six decades of ambitious American ingenuity through iconic design proportions inspired by historic 1955 and 2005 models – world-class quality, materials and refinement, best-in-class V-6 highway fuel economy, plus segment-exclusive innovations – all at the same $31,395 starting price as its predecessor.