2014 Chrysler Town & Country Touring on 2040-cars

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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Junkyard Gem: 1986 Plymouth Horizon

Chrysler imported quite a few Mitsubishis and sold them as Dodge and Plymouth Colts, but the Colts of the 1980s had to compete with the Plymouth Horizon and its Dodge Omni sibling. Based on a Chrysler Europe design, production of the Plymouth Horizon ran in virtually unchanged form from the 1979 through 1990 model years. A simple, cheap econobox, the Plymouth Horizon sold well enough, but was such a disposable car that very few remain today. Here's one that lasted long enough to end its days in a California wrecking yard at age 31. The genealogy of the Omnirizon gets a bit tangled when you go back far enough; the car is based on the chassis design of the 1975 Simca 1307, though by the time it got to Detroit it had evolved considerably. Chrysler was desperate for an American-built economy car during the late 1970s, and the Omnirizon got the job done. The 1978-1982 Horizons had 1.7-liter Volkswagen engines, while the 1983-1986 models came with a 1.6-liter Simca mill as the base engine. The Chrysler 2.2-liter four was an optional Horizon powerplant starting in 1981, and the only engine available from 1987 through the final Horizons built in 1990. This car has the 2.2, rated at 96 horses in 1986. The '86 Horizon weighed a mere 2,100 pounds (about the same as a 2017 Mitsubishi Mirage), and so 96 horsepower made it peppy enough by mid-1980s econo-commuter standards. The interior is right out of the Slippery Plastic With Fake Stitching™ playbook, but nobody bought an Omnirizon for the luxury. This car was basically identical to its Dodge Omni sibling, and both had MSRPs of $6,209 in 1986 (about $13,900 in inflation-adjusted 2017 bucks). You could get cheaper new cars in 1986— the $4,995 Hyundai Excel and $3,990 Yugo GV come to mind— but the Omnirizon five-doors were better-built and had the sales advantage of being known quantities. Even by 1986, the Omnirizon was showing its age (though not as much as the amusingly obsolete Chevrolet Chevette, which was sold through the 1987 model year). Still, it remained sufficiently relevant to sell in decent number for another four years. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The pride is back! Featured Gallery Junked 1986 Plymouth Horizon View 14 Photos Auto News Chrysler Hatchback Classics

Ferrari and FCA are officially separated

It's been a long time in the making, but it's officially happened: Ferrari is no longer part of Fiat Chrysler Automobiles. Following the Italian automaker's initial public offering, it has officially split off from its former parent company. As part of the spin-off, FCA's stakeholders will each receive one common share in Ferrari for every ten they hold in Fiat Chrysler. Special voting shares will be distributed in the same proportions to certain shareholders as well. Those shares being distributed will account for 80 percent of the company's ownership. Another ten percent was floated as part of the company's IPO, while the remaining 10 percent is held by Enzo's son Piero Ferrari (pictured above at center), who serves as vice chairman of the company. The shares will continue to be traded under the ticker symbol RACE on the New York Stock Exchange, and will begin trading this week as well under the same symbol on the Mercato Telematico Azionario, part of the Borsa Italiana in Milan. Since the extended Agnelli family headed by chairman John Elkann (above, right) holds the largest stake in FCA, expect it to continue controlling the largest portion of Ferrari shares as well. Between them, nearly half of the shares in the supercar manufacturer – and we suspect a little more than half of the voting rights – will be controlled by the Agnelli and Ferrari families, who are expected to cooperate to ensure the remaining shareholders don't attempt a takeover of the company. Similar to its former parent company, which operates out of Turin and Detroit, the Ferrari NV holding company is nominally incorporated in the Netherlands, but the automaker will continue to base its operations in Maranello, Italy. That's where it's always been headquartered, on the outskirts of Modena. For the time being, Sergio Marchionne (above, left) remains both chairman of Ferrari and chief executive of FCA – a position to which he is not unaccustomed, having previously headed both Fiat and Chrysler before the two officially merged. Related Video: Separation of Ferrari from FCA Completed LONDON, January 3, 2016 /PRNewswire/ -- Fiat Chrysler Automobiles N.V. ("FCA") (NYSE: FCAU / MTA: FCA) and Ferrari N.V. ("Ferrari") (NYSE/MTA: RACE) announced today that the separation of the Ferrari business from the FCA group was completed on January 3, 2016. FCA shareholders are entitled to receive one common share of Ferrari for every 10 FCA common shares held.