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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler set to make $266M-investment into 8-speed transmission production

Chrysler will shortly make a significant $266-million investment into its Kokomo, IN transmission factory in a bid to expand production of its eight-speed automatic transmissions. The gearboxes, which are built under license from Germany's ZF Friedrichshafen, have been well received by customers and critics, and according to an SEC filing obtained by Automotive News, the transmissions will eventually find their way to all of Chrysler's rear-drive offerings (Viper and heavy-duty Ram models, aside). According to AN, a Chrysler spokesman says the investment has not been confirmed, but once it is, it'll mark the company's latest in a growing line of investments at the facility. Chrysler has poured $1.5 billion into Kokomo since 2009.

FB Tuning debuts 400-hp carbon-bodied Chrysler Crossfire in Monaco

The Chrysler Crossfire was, suffice it to say, a matter of taste. Based on old Mercedes-Benz mechanicals, it included retro styling accents and an armadillo roofline. Some loved it, but there was clearly room for improvement - not to mention more sales - and that's just what Italian coachbuilder FB Tuning had to showcase at the Top Marques show in Monaco this year.
Called the FB-ONE, it's based on the Crossfire, which itself was based on the same R170 chassis as the first-generation Mercedes-Benz SLK. It packs the same 3.2-liter V6 as well, which FB claims to have tuned farther than anything Daimler-Chrysler ever managed with the same engine. Whereas the SLK32 AMG packed 354 horsepower and the Crossfire SRT-6 offered 330, the FB-One packs a nice, round 400 hp, which ought to be good for a 0-60 time of little over four seconds.
As you can see, that's not all they've done with FB-One. It's also been rebodied in carbon fiber, with gold accents, deep-dish alloys that look like they came out of a casino and the headlights from an Audi A8. Whether the result is your cup of tea likely depends, as it did with the Crossfire in the first place, on your own personal tastes, so check it out for yourself in the video below.