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Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

China's Geely says it has no plan to buy Fiat Chrysler — as FCA stock leaps

HONG KONG — Chinese carmaker Geely Automobile denied media speculation on Wednesday that it planned to make a takeover bid for Fiat Chryslerk Automobiles (FCA), the world's seventh-largest automaker. Geely was one of several Chinese carmakers cited in by Automotive News, which said representatives of "a well-known Chinese automaker" had made an offer this month for FCA, which has a market value of almost $20 billion. "We don't have such a plan at the moment," Geely executive director Gui Shengyue told reporters at an earnings briefing, when asked if Geely was interested in Fiat. He said a foreign acquisition would be complicated, but he did not elaborate. "But for other (Chinese) brands, it could be a fast track for their development," Gui added. However, a source close to the matter said FCA and Geely Automobile's parent firm, Zhejiang Geely Holding Group, had held initial talks late last year, without disclosing their nature. The source confirmed Geely was no longer interested in FCA, noting that the parent company had only three months ago announced its first push into Southeast Asia with the purchase of 49.9 percent of struggling Malaysian carmaker Proton, a deal that also included a stake in Lotus. Geel's denial failed to dent FCA's stock. The price of its Milan-based shares has jumped more than 10 percent to a 19-year high since Automotive News first reported on Monday, citing unnamed sources, that FCA had rejected the Chinese offer as too low. FCA stock on the New York Stock Exchange rose sharply on Monday from $11.60 to $12.38 and on Wednesday was trading at $12.84. FCA declined to comment on Wednesday. FCA Chief Executive Sergio Marchionne has repeatedly called for mergers as a way of sharing the costs of making cleaner, more advanced cars, but he has repeatedly failed to find a partner and retreated from his search for in April, saying FCA would stick to its business plan. He has also spoken of spinning the successful Jeep and Ram divisions off from FCA. Europe's largest carmaker, Volkswagen, and General Motors have both said they are not interested in talks with FCA. On Wednesday, Geely Automobile reported a doubling of first-half profit, above expectations, as cars designed with Sweden's Volvo won over domestic consumers. Volvo is a unit of the Zhejiang Geely group, and has recently announced it will share its technology with Geely.

Takata airbag recall claims 209k Chrysler, Dodge vehicles

Chrysler is expanding the scope of its front passenger side Takata airbag inflator recall yet again to include 139,115 additional vehicles for a total of 208,783 units now needing these parts replaced. The latest campaign affects the passenger side inflators of the 2003-2005 Dodge Ram 1500, 2003-2005 Dodge Ram 2500, 2003-2005 Dodge Ram 3500, 2004-2005 Durango; 2005 Dakota pickup; 2005 Dodge Magnum and 2005 Chrysler 300 (pictured above), 300C and SRT8. It's limited to vehicles purchased or ever registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, Texas and the territories of American Samoa, Guam, Puerto Rico, Saipan and the US Virgin Islands. The company expects owners to be notified by February 8. The automaker just expanded the replacement campaign last week to include passenger side inflators in 149,150 pickups from the 2003 model year. However, the parts are not the same. Chrysler says this recall is for the PSPI family of components versus SPI for the last one. The company is also not aware of any injuries or accidents in its vehicles from these potentially faulty inflators, and lab testing of 600 of them finds no issues. Despite this, Chrysler is repairing these models at the request of the National Highway Traffic Safety Administration. Scroll down to read the company's full announcement of the initiative. Statement: Air-bag Inflator (Regional Field Action Expansion) December 12, 2014 , Auburn Hills, Mich. - Chrysler Group is expanding an ongoing regional field action with a recall to replace front passenger-side air-bag inflators in an estimated 208,783 older-model vehicles originally purchased or ever registered in seven U.S. states and five territories. The vehicles are equipped with front passenger-side air-bag inflators from a product family code-named "PSPI." Chrysler Group is unaware of any injuries or accidents involving PSPI inflators of the type covered by this campaign, nor has a Chrysler Group investigation identified a defect in these components. Further, laboratory tests on nearly 600 such inflators did not result in any failures. The inflators affected by this campaign differ in design and construction from PSPI inflators used by other auto makers. They also benefited from a more robust manufacturing process. However, at the request of the National Highway Traffic Safety Administration (NHTSA), Chrysler Group is expanding its replacement action beyond its original scope of Florida, Hawaii, Puerto Rico and the U.S.