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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Everything is absurd in Fate of the Furious, including the car hacking

Truly ridiculous and absurd scenes and situations are a staple of the Fast and Furious series, And earlier trailers made it clear that Fate of the Furious wouldn't be any different as soon as the submarine appeared. However, it turns out the craziness has spread to the topic of car hacking. The hacker is Charlize Theron's character, Cipher, and she can apparently control any car in the world, and many of them at once. She uses this to great effect in creating giant rivers of rampaging automobiles through city streets, and waterfalls of cars flying off of parking structures. And if you look closely at these groups of vehicles, it is evident that she can even control older cars that have no automated steering or throttle capabilities whatsoever. We would ask how that works, but we know that's a silly question in the Fast and Furious universe. After all, this is the series that featured Dominic Toretto flying through the air over a freeway to catch Letty Ortiz and land on another car. And they survived. Your logic has no power here! We also noticed that Cipher seems to have a preference to hack vehicles from Fiat Chrysler. In the trailer, multiple Chrysler 300s, a Jeep Cherokee, a Jeep Grand Cherokee, and a Dodge Challenger all get some prominent screen time when they're being hacked. We're not so sure this is good product placement for the brand, particularly considering this is the same company that recalled over a million vehicles to fix a software issue that could lead to hacking. Maybe this is the trade-off for having the Dodge Challenger Demon as a hero car. There's more to this trailer than Chryslers and hacking though. It turns out that Cipher has been following Toretto for a few movies now. Also, characters fly with jet packs, and Dwayne "The Rock" Johnson's character shoves a torpedo out of the way, on ice, while hanging out of a truck. Check it all out in the video above. Related Video:

Samsung Galaxy Note 7 disaster endangers FCA's Magneti Marelli sale

Samsung's financial and public relations positions are going up faster than one of the company's Galaxy Note 7 smartphones, and that's bad news for Fiat Chrysler. FCA was in talks with the South Korean tech giant to sell all or a portion of Magneti Marelli, the enormous Italian parts supplier. The deal, estimated to be in the $3 billion range, was a big part of FCA CEO Sergio Marchionne's five-year plan to slash his company's ˆ5.5 billion ($6.07 billion at today's rates) debt. But Samsung's flaming phones may have stalled the deal, Automotive News reports. Samsung was hoping to acquire all or part of Magneti to gain access to its lighting, in-car entertainment, and telematics business, all in a bid to reduce its reliance on occasionally explosive consumer electronics, AN's sources report. This week alone, Samsung permanently ended production of the Note 7 and began recalling millions of devices, sending out flame-proof return boxes so owners can ship the device back in relative safety. The disaster has already caused Samsung to slash its third-quarter operating profit by $2.3 billion, and is leading the company to divert its attention away from big, blockbuster deals, people "who asked not to be identified because the negotiations are private" told AN. According to the same sources, the two sides haven't even agreed on a valuation for Magneti Marelli. Neither company was willing to comment on the potential sale. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Zuis / AP Chrysler Fiat Technology Smartphone Sergio Marchionne FCA Samsung