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2014 Chrysler 200 to set design tone for brand

Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that will be found on the next 200, only saying that the new car "shares no surface language with any previous Chrysler we've ever seen."
Indeed, the current 200 isn't exactly setting the world on fire with any sort of clever, emotive design, but Gilles knows that. "The current Chryslers on the road today certainly don't reflect where we're headed," he told Wards Auto. Instead, Gilles said that "we are deviating from where we are today, completely. It's a very different feeling (and) look."
The launch of the new Chrysler 200 will officially mean the death of its Dodge Avenger counterpart, though Gilles says that the company is working on an all-new product to replace that vehicle down the road. Still, Chrysler will need a successful player in the popular midsize segment, and Gilles fully expects the new 200 to be up to the task. "I think it's going to be a beautiful and relevant vehicle."

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

2017 Chrysler Pacifica scores near top on minivan mpg

The 2017 Chrysler Pacifica gets 28 miles per gallon fuel economy on the highway, 18 mpg city, and 22 mpg combined, according to the government's newly announced estimates. Those figures compare well to the 2016 Town & Country's EPA rating of 25 mpg highway, 17 mpg city, and 20 mpg combined. They also make the new minivan among the most efficient models in its class, although not quite the king. These fuel economy figures only apply to the 2017 Pacifica with the 3.6-liter V6, which makes 287 horsepower and 262 pound-feet of torque, and the nine-speed automatic. We will have to wait until the second half of the year to find out how the plug-in hybrid performs, but the brand believes at least 80 MPGe is possible. Chrysler also plans to make stop-start available later, which will increase real-world fuel numbers. Compared to the currently on-sale competitors, the 2017 Pacifica is among the top, but there are two clear rivals. The 2016 Honda Odyssey has EPA ratings of 28/19/22. Those figures match the Chrysler on the highway and combined, but beat it by one mpg in the city. The other challenger is the 2016 Nissan Quest at 27/20/23. The Nissan wins by two mpg in the city and one mpg combined, but the Pacifica wins by one on the highway. According to Fueleconomy.gov, the front-wheel drive Toyota Sienna and Kia Sedona match the Pacifica's 18 mpg city rating, but they can't beat its combined or highway numbers. Related Video: All-new Gasoline-powered 2017 Chrysler Pacifica Offers Unsurpassed Fuel Economy, Greener Ownership Experience 28-mpg highway unsurpassed in minivan segment; 12 percent better than model it replaces Combined-cycle rating of 22 mpg is 10 percent better Improved fuel efficiency contributes to nine-percent reduction in Global Warming Potential (GWP) All-new Pacifica's superior performance attributable to engineering enhancements, such as: Upgraded version of award-winning Pentastar V-6 TorqueFlite transmission; world's first minivan application of nine-speed automatic gearbox Best-in-class aerodynamics Aggressive weight-reduction strategies March 8, 2016 , Auburn Hills, Mich. - The all-new 2017 Chrysler Pacifica minivan has earned a highway-cycle fuel-economy rating of 28 miles per gallon (mpg) from the U.S. Environmental Protection Agency (EPA) – a benchmark unsurpassed by any minivan on the market. It is also 12 percent better than the vehicle Pacifica replaces.