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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler's Hurricane engine detailed ahead of 2016 launch

We've been hearing distant rumblings about Chrysler's new Hurricane engine for some time now, but details have been hard to come by. Now, Automotive News is adding some specifics to the scuttlebutt, citing Chrysler documents. According to the industry publication, the Hurricane will blow onto the scene in 2016, but it's not an all-new engine. Rather, it will be rooted in the company's existing 2.0-liter four-cylinder Tigershark powerplant (shown above), albeit with "many new technologies to achieve excellent fuel economy."
It's not clear what sort of technologies Chrysler is referring to, but the Hurricane is expected to continue to use an aluminum block, and the finished product is expected to generate even better figures than the existing 2.0-liter's 160 horsepower and 148 pound-feet of torque (as found in the Dodge Dart). Automotive News notes that the updated 2.4-liter Tigershark debuting in the entry-level 2014 Jeep Cherokee has its basis in the 2.0-liter lump, but unlike the smaller engine, it's been fitted with MultiAir2 electrohydraulic variable valve timing to realize 184 hp and 171 lb-ft and greater efficiency.
Perhaps the Hurricane will incorporate the latter in its bag of tricks? Either way, we're hoping for a more generous torque curve than the what's in the current 2.0-liter Tigershark, which is something of a slug in the Dart - even for a base economy compact.

Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.