1989 Turbo 2.2l I4 16v Manual Fwd Convertible on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Google car boss: Deal with FCA is just 100 minivans

Google and FCA are working together to develop 100 self-driving minivans, but for now, that's it. So says Google car czar John Krafcik. Google is still talking to other automakers about partnerships, Reuters reports. "This is just FCA and Google building 100 cars together," Krafcik told the wire service at an energy conference in Washington. The companies won't expand the project to building an autonomous car, and Google isn't sharing proprietary technology with FCA. The co-developed vehicles won't be for sale, Reuters said. FCA CEO Sergio Marchionne has also reportedly said the deal isn't exclusive. FCA and Google announced their landmark partnership earlier this month to make 100 Chrysler Pacifica hybrid minivans with self-driving technology. The deal was hailed as a major step in advancing the technology and bridging the gap between traditional automakers and Silicon Valley. "Teaming up with Google helps put FCA in a stronger position to compete when it comes to autonomous car research and development, though significant effort remains to introduce this technology into FCA production vehicles," IHS analyst Colin Bird wrote in a research note. Related Video: Featured Gallery 2017 Chrysler Pacifica Hybrid View 56 Photos Green Chrysler Minivan/Van Autonomous Vehicles chrysler pacifica fca us chrysler pacifica hybrid

Wolverine will drive weird custom Chrysler 300 in next X-Men movie

Fiat Chrysler loves a movie tie-in. Remember the Stormtrooper-spec Dodge Charger we messed around with? Then there was the Jeep Renegade Dawn of Justice special edition, built for Batman v. Superman. And now, it looks like the company donated a misshapen Chrysler limo for the latest film in the Wolverine series. Some movie-stalking paparazzi caught Hugh Jackman next to this odd vehicle, and you can see photos at Just Jared, a celebrity gossip site. The photogs were more concerned with the graying star, who's reprising his role as the adamantium-boned superhero for the ninth time including cameos, but we'll focus on the machine. We can see the car's rear three-quarters and not a lot else. It looks broadly based on the 300, but much longer. The Chrysler winged badge is clearly visible on the trunk, while a retro script version of the automaker's logo sits on the rear pillar. There's also an unexplained "E8" badge to the right of the driver's side taillight. And as for those lamps, it's like FCA mashed together the current 300's taillights with those from a Cadillac CT6. The trunk and rear window are the strangest elements of all. We can't figure out what's happening with the tiny rear glass, the strange curve to it, or the tiny, sloping rear deck. It's ... not pretty. From the rest of what's visible, it's clear this particular car is a limo of some kind. The front end has been modified with fat fender flares sitting over some big multispoke wheels, and the door handles have been shaved. Behind the B-pillar, it gets weird. There's a long stretch of glass and bodywork, and then a very small rear door. Ingress and egress would be tough, to say the least. There's a lot of brightwork, too, from the wheels to the thick chrome strip running below the greenhouse and onto the hood. A couple of the images give a glimpse into the interior, which is wholly different from that in the production 300. We've embedded a tweet with some of the images below. But for the full gallery, you'll need to head over to Just Jared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: News Source: JustJared.comImage Credit: Marvel Studios Auto News TV/Movies Chrysler Luxury Sedan