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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Dealer chain accuses FCA of paying dealers to pad sales [UPDATE]

UPDATE: The story has been updated to include a full press release from Fiat Chrysler Automobiles on the Napleton Automotive Group's allegations. A Chicago-based dealership group has filed an explosive lawsuit against Fiat Chrysler Automobiles accusing the company of paying dealers to fake new-vehicle sales, Automotive News reports. Edward Napleton, president of the Napleton Automotive Group, filed the suit on Tuesday. It claims that FCA offered Napleton money to fudge end-of-month sales figures. According to the filing, dealers would report false transactions, only to "back out" at the start of a new month "before the factory warranty on the vehicles could be processed and start to run." According to Automotive News, FCA was aware of the false reports and rewarded dealership managers for hitting sales targets. The lawsuit cites one example at Napleton Arlington Heights Chrysler Jeep Dodge Ram where an FCA business center manager offered Napleton $20,000 "to falsely report the sales of 40 new vehicles." The payment would be disguised "as a co-op advertising credit to the dealer's account." Such a move would prevent a sales audit, AN reports. Napleton rejected the deal, telling FCA it was illegal. He later learned a similar arrangement was made with a competing dealer to falsify the sale of 85 vehicles. They were given "tens of thousands of dollars as an illicit reward for their complicity in the scheme." FCA has vehemently denied the accusation in a statement obtained by Automotive News. "While the lawsuit has not yet been served on FCA US, the company believes that the claim is without merit and was filed by internal counsel to the dealer group as FCA US has concurrently been discussing with the dealer group the need to meet its obligations under some of its dealer agreements," the statement said. "The company is confident in the integrity of its business processes and dealer arrangements and intends to defend this action vigorously." There are additional allegations, as well, claiming FCA "strong-armed its dealers to achieve sales numbers" and accusing the company of maintaining a "pattern of conduct towards its dealers [that] has been one of coercion and threats of termination having nothing to do with the actual performance of its dealers." FCA is riding a wave of 69 consecutive months of year-over-year sales gains. More on this one as it becomes available. FCA Strongly Rejects Allegations by Two U.S.

10 cool cars from Peugeot's lineup we'd love to see in the U.S.

FCA and PSA are merging: The mega-alliance will not just bring a desperately needed technology boost to Fiat Chrysler, it will also open up potential U.S. sales venues to brands that have long been absent here. Citroen left in the 1970s, Peugeot deserted us 20 years later; Citroen's DS spinoff is a complete unknown in the States. Moreover, there's Opel, formerly a part of General Motors, with its UK-based Vauxhall attachment. As a brand, Opel was last seen here around 1970, its models sold through the Buick sales channel. Even though Opel is now part of the PSA empire, there is still significant overlap with Buick: The Buick Encore is an Opel Mokka, the Regal is an Insignia, and though this is its last model year in the States, the Cascada had been shared as well. But in Europe, the replacement of GM-shared platforms with PSA-Opel models is well under way, We have assembled 10 of the most interesting cars currently offered under the Citroen, DS, Peugeot and Opel/Vauxhall monikers. Should they be offered in the U.S.? We certainly think they deserve consideration. Citroen C4 Cactus Purist architecture in automotive form: The polarizing C4 Cactus is shaped by geometric lines, although it has recently been toned down and assumed a somewhat crossover-like stance that was absent before the facelift. Also lost is the funky full-width front bench that you could initially choose. Still, the C4 Cactus shuns conventional notions of aggressive and prestige-oriented design, opting for functionality and a product-design-like attitude. Sadly, it won't survive past its current generation. Citroen C5 Aircross Bigger and taller than the C4 Cactus, the C5 Aircross features even more of an SUV look, though it comes with front-wheel drive only. Controls and instruments have a reduced, product-design-like look, and the seat patterns offer a retrofuturistic interpretation of 1970s design. The "Advanced Comfort" chassis emphasizes ride quality, but the C5 Aircross is still surprisingly agile. No wonder, as Citroen has a proud rally heritage.  DS 3 Crossback This compact crossover oozes technology and luxury: Fitted with diesel or gasoline engines or with a fully electric powertrain, the DS 3 Crossback can be specified with a plethora of premium options. The cockpit plays with upscale patterns and materials; some dashboard versions are actually inspired by stucco veneziano. The diesel, our favorite engine option for this vehicle, is incredibly efficient and surprisingly torquey.