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Chrysler 200 subtitles performance in latest round of advertising

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.
Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.
Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Ralph Gilles named Fiat Chrysler head of design

The amalgamation of two major automakers like Fiat and Chrysler inevitably means that there'll be some redundancy. There can't be two design chiefs for the entire group, for example, so the Italian-American automaker has named just one to oversee all design for its various divisions – and that one individual is Ralph Gilles. A Chrysler group veteran, Gilles has been at Auburn Hills since 1992, and has held a number of key positions along the way. He has until now served as senior vice president in charge of what's now known as the FCA North American Design Office – a position he assumed in June 2009 when it was still just the Chrysler design office – and has previously run the Dodge and SRT brands and headed up the company's racing activities. In assuming his new role as the group's Head of Design, Gilles will also step up to the FCA Group Executive Council. Meanwhile Lorenzo Ramaciotti, who joined Fiat as head of design in 2007 after serving the same function at Pininfarina, is now set to retire. Along with the Gilles appointment and Ramaciotti retirement, FCA has named Mauro Fenzi as group COO Systems and head of Comau, Fiat's robotic machinery division. FCA Announces Executive Changes - Appoints Gilles as Chief Designer - Names Fenzi COO Systems and CEO of Comau April 1, 2015 , London - Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MI: FCA) today announced that Ralph Gilles was named Head of Design and member of the FCA Group Executive Council (GEC). He currently leads the FCA North American Design Office as Senior Vice President, a position he was named to in June 2009. The GEC is the highest management-level decision making body within the FCA organization and is led by the FCA Chief Executive Officer (CEO). Gilles succeeds Lorenzo Ramaciotti, who is retiring after several years of dedicated service with the Company. Ramaciotti will continue to lend his expertise to the group serving as a Special Advisor to the CEO. "We extend our sincere appreciation to Lorenzo for his unwavering dedication, service, leadership and many contributions to the organization," said Sergio Marchionne, Chief Executive Officer, Fiat Chrysler Automobiles N.V. Gilles previously served as CEO – Motorsports; President and CEO – SRT Brand and CEO – Dodge Brand for FCA US in addition to his leadership role in Design. He joined the Company in 1992.