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Jay Leno parades around in '52 Chrysler Imperial

Jay Leno is not known as a quiet man. He's a comic, after all. So how do you think it'll go when he's given an enormous, Chrysler Imperial parade car, complete with two meaty public-address speakers on the front bumper? Exactly. In an amusing start to the latest episode of Jay Leno's Garage, we see the eponymous star of the web series addressing the citizens of Burbank, CA from the big, comfy seat of a 1952 Chrysler Imperial Dual-Cowl Phaeton. One of just three produced by Chrysler at a price of about $33,000 a pop – a whopping $296,000 in today's dollars – this particular example is owned and still used by the city of Los Angeles. Its most famous passengers include President Dwight D. Eisenhower and then-Vice President Richard Nixon. Underhood, there's a 331-cubic-inch Hemi V8 that's been mated to a two-speed PowerFlite automatic. As for the exterior, while it may look like a 1956 Imperial, it did originally roll out of the factory in 1952. According to the LA city officials that accompanied the car, Chrysler called the three sedans back in 1955 and refitted them to fit in with the latest Imperial models. At 21.5 feet long, even in today's world of big pickups and SUVs, this particular example occupies a big space on the road. Surprisingly, it's still driven regularly, taking part in parades and celebrations across the City of Angels. You can check it out both in Jay's garage and on the streets of Los Angeles in the video above.

Another blow for Canadian autoworkers: FCA to lay off 1,500 at Windsor

Fiat Chrysler says it will cut a third shift at its Windsor Assembly Plant in Ontario, meaning layoffs for 1,500 workers in response to softening sales of the Chrysler Pacifica minivan. Separately, FCA announced it was moving up the scheduled two-week shutdown at the plant by one week, to the weeks of April 1 and 8. It's the latest blow for blue-collar autoworkers in Canada, who have been rocked by the potential closure of GM's assembly plant in Oshawa, Ontario, after production of the Chevrolet Impala and Cadillac XTS ends later this year. It will be the first time since 1993 that FCA's Windsor plant has operated on just two shifts, but the shutdown that began this week marks the third time the plant has been shut down this year. The Detroit News reports that action at the Windsor plant would be effective Sept. 30. It quoted Dave Cassidy, president of Unifor Local 444, at a news conference late last week: "People's lives — 1,500 direct families — depend on us," he said. "We're going to do everything possible to make sure we maintain three shifts. Everyone knows our product in Windsor is No. 1, and if you want to build it right, you want to build it in Windsor." FCA says it's making the cutback to better align production with demand. Through the first two months of 2019, U.S. sales of the Pacifica were down 24 percent to 14,817, with sales of the Grand Caravan, which is also built in Windsor, down 27 percent to 19,634. For the full-year 2018, Pacifica sales were flat at 118,322, while Grand Caravan sales rose 21 percent to 151,927. In Canada, the Pacifica saw a 3 percent drop in 2018 to just 5,999. FCA says it plans to offer retirement packages to eligible employees and will try to place laid-off hourly workers in open positions elsewhere as they become available. The company in February announced plans to invest $4.5 billion across the river to build a new assembly plant in Detroit and expand production at five other local plants in a move that will see it create 6,500 new jobs, pending certain assistance from the city of Detroit. The new Detroit plant will transform the existing Mack Avenue Engine facility into a production site for the next-generation Jeep Grand Cherokee and a new three-row Jeep SUV. That plan alone is said to involve 3,850 new jobs.

Why Stellantis needs Chrysler

Stellantis has a secret weapon. It’s called Chrysler. Rumors swirled this year that the 96-year-old namesake brand of the former Chrysler Corp. could be on the chopping block, but Stellantis CEO Carlos Tavares promptly shot them down. Now what? The brand has three nameplates: the 300 sedan, the Pacifica minivan and Voyager minivan, which is just an entry-level version of the Pacifica. Sedans and vans are not high priorities for most automakers, but they work for Chrysler. And because it is such a small brand, it has great opportunity. Consider the existing product line: The Pacifica is one of the best minivans you can buy. Stellantis has a lot of brands, but it doesnÂ’t have that many singular products that are at or near the top of their segments. The Pacifica is good, but the Pacifica Hybrid is unmatched. ItÂ’s an affordable, plug-in electric minivan thatÂ’s efficient and functional. ThereÂ’s nothing else like it on the market. The 300 is ancient, and unlike its platform mate, the highly evolved Dodge Charger, the 300 has languished. The 300 is still a decent premium sedan, but itÂ’s gone from trendsetter to afterthought. Chrysler needs a new 300 thatÂ’s different from the Charger and offers some kind of premium proposition. In this view, a rear-wheel-drive flagship thatÂ’s performance-oriented but civilized would work. The existing formula, essentially, just updated. ThereÂ’s a lot of equity in the 300 nameplate, and frankly the Chrysler brand needs vehicles, so killing this sedan doesnÂ’t make a lot of sense. Find an identity and make it work.  2021 Chrysler Pacifica Pinnacle View 19 Photos A revitalized 300 and a winning Pacifica buy some time. Then? Just two more vehicles would make Chrysler considerably stronger. Resist the urge to go with a sports car, which would drain time and resources. Did the Crossfire do anything for Chrysler? Even if they nail it, itÂ’s still a niche vehicle. Instead, go for the obvious — but make it interesting. A midsize crossover with an amazing interior and a plug-in powertrain, like the Lincoln Aviator, would do the trick. Offer two- and three-row variants. This might bump up against Jeep and its Wagoneer family. DonÂ’t worry, Jeep will be fine. This is about resuscitating Chrysler. Do something clever with the suspension (again, like the Aviator and its Mustang-derived chassis) or add some kind of conversation-starting technology, like VolvoÂ’s safety features. The other model should be all-electric.